Personal Information
Organization / Workplace
Mexico City Area, Mexico Mexico
Occupation
Head of Brand Strategy
Industry
Advertising / Marketing / PR
About
With 15 years of work experience I have developed mainly in the marketing area, specializing in brand building and Business development strategy for global brands companies such as Philip Morris International, Johnson & Johnson, Diageo and Banco Azteca. Below I detail some highlights in my experience:
Development and management of brand portfolios, such as:
• Philip Morris’ Low-price segment with brands such as Delicados, which represented about 18% of the market;
• J&J Skin Care Portfolio: Lubriderm (third best-selling brand in Mexico) and Neutrogena;
• Premium Portfolio of Johnnie Walker and Buchannans (leaders in the premium segment of Whiskies)
• Credit products in Banco Azteca’s port...
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