My take on marketing:
Marketing is so much more than glossy flyers. Under the right leadership, it motivates action, fuels a cause and unites people with a shared vision. It's more of a science than an art. Marketing is evolving at a record pace, but in the end, the more it changes, the more it remains the same. Start with a product worth marketing. Develop your brand promise - and make it meaningful. Connect with people. Choose your channels. Measure your results.
Specialties: Strategic planning, integrated content marketing, digital marketing, process improvement, branding, social media marketing, B2B, IT solutions, marketing analysis, making a measurable impact on sales and profits w...