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Elasticity

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Elasticity
 The proportionate responsiveness of a
  second variable to an initial
  proportionate change in the first
  variable.
Elasticity
For example:
 An increase of price by 5% increases
  supply by 10%. (Elastic)
 An increase of price by 10% increases
  supply by 5%. (Inelastic)
 When the price rises but the supply is still
  kept constant. (Unity = elasticity = 1) It is
  neither elastic nor inelastic.
4 types of elasticity
 Price elasticity of demand:

 Price elasticity of supply:

 Income elasticity of demand:

 Cross elasticity of demand for good A
  with respect to good B:
Price elasticity of demand
 The proportionate change in demand
  for a good following an initial
  proportionate change in the goods
  own price.
 Note that the price is the goods own price,
  not of the price of its substitute good.
Price elasticity of demand
 If we look at the curve of a constant
  elasticity = 1 at all points of PeD:
 Since area of P
  and Q is the
  same, there is no
  overall
  proportionate
  change. Thus,
  elasticity = 1.
 Imagine the upper
  horizontal box as
  P1 and lower one
  as P2; left vertical
  box as Q1 , and
  right as Q2.
 We can see that
  the area of P1 is
  bigger than that of
  Q1.
 This shows the
  small change in
  price causes bigger
  change in quantity.
  (It is elastic)
 Vice versa to the
  case in P2 and
  Q2. Smaller
  change in price
  causes quantity to
  change in a bigger
  magnitude. Thus, it
  is inelastic.
 In this case, there is
  no Q but there is
  infinite P. Although
  price changes,
  quantity demanded
  is still constant.
 This is known as
  completely
  inelastic demand.
 There are two extremes
  which are not possible in a
  real life scenario:
 In mathematics, anything
  divided by zero is infinite (not
  maths error!)
 There is no P but there are
  Q demand present in the
  diagram.
 This is known as perfectly
  inelastic demand.
 Remember this is perfect!
  Everyone wants a Ferrai car
  at $15. Ferrari is supplying
  unlimited cars to meet this
  demand at $15. (Not much
  different to a free lunch!
  Perfecto!)
Factors affecting PeD
 Substitutability:
  When there are substitute good available,
  customers will always switch to them when
  the price of the original good rises. This is
  elastic. When there are no subsititutes
  available demand will be inelastic.
 Percentage of income:
  More expensive good tends to be more
  elastic as households spends a higher
  proportion of their income compared to cheap
  items.
Factors affecting PeD
 The width of mesurement:
  If we solely measure the responsiveness
  of the change of a single product from a
  single firm, the elasticity may be more
  apparent. Since the market is quite large,
  elasticity will be lowered when we
  measure the responsiveness of the
  products as a whole market.
Factors affecting PeD
 Time:
  Longer the time period, more time we are
  allowing things to be changed. Thus
  elasticity is more apparent in long run
  compared to short run.
Price elasticity of supply
 The proportionate change in supply of
  a good following an initial
  proportionate change in the goods
  own price.
Measuring elasticity:
 When the gradient of the curve increases
  (towards positive), it reduces the elasticity.
 If the S curve intersects the (Y) price-axis,
  PeS is elastic at all points.
 If the S curve intersects the (X) demand-
  axis, PeD is inelastic at all points.
 If the S curve passes through the origin
  (O), elasticity = unity = 1.
Elasticity - AS Economics
Varying elasticity of PeS
             The diagram shows a
              curve, and has the points
              A to F.
             When we find the line
              tangent to A, it crosses
              the Y axis; tangent of C
              crosses O, tangent of E
              and F crosses X axis,
              etc. (dy/dx)
             Considering (previous
              slide), the elasticity
              changes from elastic to
              inelastic in this case.
Factors determining PeS
 Length of production period (how long?)
 The availability of spare capacity
 The ease of accumulating stocks (Selling
  stocks when there is an increase in
  demand)
 How easy for the firm to enter the market
 Ease of switching between different
  production methods
Extremes
 Perfectly inelastic supply:
  Time is an important determinant on elasticity
  of supply.
  Imagine there is a increased demand on
  electricity in the UK, but there is only one
  power plant, running 24/7 at full capacity. It
  could not produce anymore than it is
  producing.
  The price of electricity rose, but supply is
  still kept constant.
 Q = 0
  P = infinity

  PeS: infinity
Extremes
 Price elastic supply:
  The change of prices immediately
  changes the quantity demanded to zero.
 This is because the customer will
  immediately switch to another perfect
  substitute which price hasnt changed.
 E.g. US Gold Treasury. The
  treasury has to maintain its
  number of gold to regulate
  the value of the US dollar.
 To maintain a certain value it
  has to keep its gold value at
  a certain price (to make the
  trust of the US dollar at a
  controllable level!)
 It will buy all the gold
  available when it below
  $35/oz; and sell the gold
  when it reaches just above
  $35/oz.
 (The Gold Standard is
  abolished in 1971 after the
  collapse of Bretton Woods
  Agreements, where the world
  currency is tied with the US
  dollar.)
Income elasticity of demand
 The proportionate change in demand
  for a good following an initial
  proportionate change in consumers
  income.
 Positive for normal good.
  Luxury good is above +1.
  Basic good is between 0 and 1.
 Negative for inferior good.
Cross elasticity of demand
 The proportionate change in demand
  for a good following an initial
  proportionate change in price of
  another good.
 There are three possibilities:
  1. Joint (complementary) demand
  2. Competing (substitutes) demand
  3. Absence of any sort of relationship.
Effects of tax on elasticity of
             demand
 A tax shifts the supply curve leftwards.
  There is an opportunity cost for it.
 The quantity supplied shifted leftwards
  and is decreased.
 The quantity demanded remain constant.
 The firm has a profit-
            maximisation
            objective, would want
     P1     to push the price up to
P2
            P1 (with tax) to make
            the customer paying
            all the tax.
           But there is an over-
            supply with P1.
           Market mechanism
            brings price back to
            P2.
 Shifted incidence:
  The tax which is passed onto the
  customers.
 Unshifted incidence:
  The tax which is borne by firms.

 Vice versa, subsidies shifts the supply
  curve rightwards or downwards.
Reference
 Source: http://cstl-
  hcb.semo.edu/kerr/EC101/Price%20Elasti
  city/price%20elasticity%20frt%20pg.htm

More Related Content

Elasticity - AS Economics

  • 2. Elasticity The proportionate responsiveness of a second variable to an initial proportionate change in the first variable.
  • 3. Elasticity For example: An increase of price by 5% increases supply by 10%. (Elastic) An increase of price by 10% increases supply by 5%. (Inelastic) When the price rises but the supply is still kept constant. (Unity = elasticity = 1) It is neither elastic nor inelastic.
  • 4. 4 types of elasticity Price elasticity of demand: Price elasticity of supply: Income elasticity of demand: Cross elasticity of demand for good A with respect to good B:
  • 5. Price elasticity of demand The proportionate change in demand for a good following an initial proportionate change in the goods own price. Note that the price is the goods own price, not of the price of its substitute good.
  • 6. Price elasticity of demand If we look at the curve of a constant elasticity = 1 at all points of PeD:
  • 7. Since area of P and Q is the same, there is no overall proportionate change. Thus, elasticity = 1.
  • 8. Imagine the upper horizontal box as P1 and lower one as P2; left vertical box as Q1 , and right as Q2. We can see that the area of P1 is bigger than that of Q1.
  • 9. This shows the small change in price causes bigger change in quantity. (It is elastic) Vice versa to the case in P2 and Q2. Smaller change in price causes quantity to change in a bigger magnitude. Thus, it is inelastic.
  • 10. In this case, there is no Q but there is infinite P. Although price changes, quantity demanded is still constant. This is known as completely inelastic demand.
  • 11. There are two extremes which are not possible in a real life scenario: In mathematics, anything divided by zero is infinite (not maths error!) There is no P but there are Q demand present in the diagram. This is known as perfectly inelastic demand. Remember this is perfect! Everyone wants a Ferrai car at $15. Ferrari is supplying unlimited cars to meet this demand at $15. (Not much different to a free lunch! Perfecto!)
  • 12. Factors affecting PeD Substitutability: When there are substitute good available, customers will always switch to them when the price of the original good rises. This is elastic. When there are no subsititutes available demand will be inelastic. Percentage of income: More expensive good tends to be more elastic as households spends a higher proportion of their income compared to cheap items.
  • 13. Factors affecting PeD The width of mesurement: If we solely measure the responsiveness of the change of a single product from a single firm, the elasticity may be more apparent. Since the market is quite large, elasticity will be lowered when we measure the responsiveness of the products as a whole market.
  • 14. Factors affecting PeD Time: Longer the time period, more time we are allowing things to be changed. Thus elasticity is more apparent in long run compared to short run.
  • 15. Price elasticity of supply The proportionate change in supply of a good following an initial proportionate change in the goods own price.
  • 16. Measuring elasticity: When the gradient of the curve increases (towards positive), it reduces the elasticity. If the S curve intersects the (Y) price-axis, PeS is elastic at all points. If the S curve intersects the (X) demand- axis, PeD is inelastic at all points. If the S curve passes through the origin (O), elasticity = unity = 1.
  • 18. Varying elasticity of PeS The diagram shows a curve, and has the points A to F. When we find the line tangent to A, it crosses the Y axis; tangent of C crosses O, tangent of E and F crosses X axis, etc. (dy/dx) Considering (previous slide), the elasticity changes from elastic to inelastic in this case.
  • 19. Factors determining PeS Length of production period (how long?) The availability of spare capacity The ease of accumulating stocks (Selling stocks when there is an increase in demand) How easy for the firm to enter the market Ease of switching between different production methods
  • 20. Extremes Perfectly inelastic supply: Time is an important determinant on elasticity of supply. Imagine there is a increased demand on electricity in the UK, but there is only one power plant, running 24/7 at full capacity. It could not produce anymore than it is producing. The price of electricity rose, but supply is still kept constant.
  • 21. Q = 0 P = infinity PeS: infinity
  • 22. Extremes Price elastic supply: The change of prices immediately changes the quantity demanded to zero. This is because the customer will immediately switch to another perfect substitute which price hasnt changed.
  • 23. E.g. US Gold Treasury. The treasury has to maintain its number of gold to regulate the value of the US dollar. To maintain a certain value it has to keep its gold value at a certain price (to make the trust of the US dollar at a controllable level!) It will buy all the gold available when it below $35/oz; and sell the gold when it reaches just above $35/oz. (The Gold Standard is abolished in 1971 after the collapse of Bretton Woods Agreements, where the world currency is tied with the US dollar.)
  • 24. Income elasticity of demand The proportionate change in demand for a good following an initial proportionate change in consumers income. Positive for normal good. Luxury good is above +1. Basic good is between 0 and 1. Negative for inferior good.
  • 25. Cross elasticity of demand The proportionate change in demand for a good following an initial proportionate change in price of another good. There are three possibilities: 1. Joint (complementary) demand 2. Competing (substitutes) demand 3. Absence of any sort of relationship.
  • 26. Effects of tax on elasticity of demand A tax shifts the supply curve leftwards. There is an opportunity cost for it. The quantity supplied shifted leftwards and is decreased. The quantity demanded remain constant.
  • 27. The firm has a profit- maximisation objective, would want P1 to push the price up to P2 P1 (with tax) to make the customer paying all the tax. But there is an over- supply with P1. Market mechanism brings price back to P2.
  • 28. Shifted incidence: The tax which is passed onto the customers. Unshifted incidence: The tax which is borne by firms. Vice versa, subsidies shifts the supply curve rightwards or downwards.
  • 29. Reference Source: http://cstl- hcb.semo.edu/kerr/EC101/Price%20Elasti city/price%20elasticity%20frt%20pg.htm