I serve as the college鈥檚 chief marketing and communications officer. I oversee marketing, design, and communications professionals and serve as a member of the President's Cabinet.
鈥� Undertook the college's first-ever marketing research project, including a qualitative and quantitative phase. Worked with a higher education research-only firm to design the scripts, questionnaires and surveys used to understand our market position amongst key stakeholder audiences.
鈥� Developed a positioning strategy for the institution, supported by marketing triggers and characterized by tone, personality and a positioning statement.
鈥� Worked with internal team and external agency-of-record to dev...
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