Responsible for demand generation programs to drive pipeline growth as well building the Aberdeen readership community and engagement via inbound and outbound efforts. Develop lead management framework and establish metrics for measuring marketing success.
鈥� Develop integrated demand strategy and manage team to develop, execute and manage synchronized programs across all channels to exceed company KPIs
鈥� Leverage marketing automation tools (Eloqua and ExactTarget) to develop, execute, analyze and measure demand generation programs
鈥� Craft and launch targeted messaging in line with account and buyer persona needs
鈥� Establish and report on campaign metrics and ROI; communicate go...
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