Dynamic professional with multifaceted strategic marketing, business development experience & in depth understanding of the retail sector.
Hands on experience and personal engagement in various aspects of leading firms' developmental strategies formation & participation
His main interests rely in the functional areas of:
- business models,
- competitive positioning,
- category management,
- shopper marketing
- trade marketing
- strategic alliances and inter-firm cooperation.
Specialties:
- Business planning
- Management consulting
- Value chain analysis
- Sales forecasting & budgeting
- Supermarket chains
- Synergies
- Trade activities & marketing planning
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