NatureMade庐 is the leading supplement brand in the United States with annual revenue of $900MM. Responsibilities include strategy development and communication planning/execution across digital and social media platforms
Architected 3 year digital and social media growth strategy for NatureMade including objectives and recommended investment priorities in mobile, SEO and e-commerce to increase brand relevance and drive incremental revenue
Built company-wide digital media planning approach against the consumer decision journey, resulting in stronger integrated marketing plans and a two-fold increase in digital media spend from $5 million to $10 million annually
Led the redesign of Na...
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