Strong, eighteen year track record delivering solid business results. Broad experience managing complex P&Ls, business models, national brand launches, strategic business partnerships, and brand portfolios. Overall marketing mix expertise includes customer research techniques, distribution channel management, marketing program development, and product definition. Considered an exceptional leader and manager with the ability to motivate and direct diverse, cross-functional teams.
Specialties: Consumer and small business product marketing, new brand launch planning and implementation, consumer, small business and demographic segmentation work, strategic selling, strategic market plannin...