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PORTUGAL TOURISM CHALLENGES 2014 | STORYTELLING ON THE GO | G?NTER EXEL 1

Mobile Storytelling on the Go (Presentation Guenter Exel, #PTTC14 Lisboa)

This is Happening Right Now …
… on www.j.mp/pttc14live … or any website!

There is a Lot of Real Time
Content Out There …

There is a Lot of Real Time
Content Out There …
It all starts with a question:
What is happening now?

What Happens Right Now in Lisboa?
Lisboa right
now …
on Twitter
Search

http://statigr.am/tag/lisboa/

http://statigr.am/lisboalive

The Facebook World is Not Enough
?No presence in
search engines
?Privacy restrictions
?Danger of
oversharing
?No storytelling for
your website
?No multimedia
curation
?By the way …
Do not cross post
from Facebook to
Twitter!

From Photo Impressions
to Storytelling
Let me tell you a story …

While travelling, a point of the compass enchanted me the most:
the West. Long days. Late sunsets. The end of the continent.
The beginning of the ocean.

Again and
again, I was
drawn to the
border of land
and ocean.
Com'è
profondo il
mare …

There is one
city almost
iconic for
me in this
yearning:
the urge to
the west,
the ocean ...
It’s a city
from which
human beings
have always
set sail into
the West.

It was here where I stood one day, wide-eyed,
marvelling at the depths of the sea …

It was here where I roamed steep streets - and yet, at every turn,
being close to the river, close to the ocean.

Paved stairs,
tiled facades,
green spaces.
It was here
where I
experienced
a new way
of life ...

... the feeling
of saudade,
interweaving
the sunniest
day with
melancholia
and deepness.

And yet
it is a city
of vibrant
contradictions,
of profound
irony.

It’s a city that makes you curious about encounters.
That makes you longing for coming back …

I am back here in the west, celebrating reunion
with the city of my yearning: Lisboa.

Twitter – the
perfect tool for
live impressions …
?Touristic events
?Conferences
?Trade fairs
?Travel reports –
like @TravelLiveCC
Storytelling with Twitter
Fotos: TravelLive.cc

Content Syndication: Twitter
Content syndication 1:
Twitter real time widget

Storify – a tool to keep real
time impressions alive:
Embed multimedia content:
?Tweets
?Photos
?Videos (Telly, YouTube etc.)
?Podcasts (AudioBoo)
?Presentations (狠狠撸Share)
?Google Maps
?Links
Storytelling with Storify

Content Syndication: Storify
Content
Syndication 2:
Storify
widget on
TravelLive.cc

Twitter Widget:
? Real time!
? Automatic
updates
? Reverse
chronological
order
? No preview of
Vines and
videos

Storify Widget:
? Manual
updates
? Chronological
order
? Vine autoplay
? Replay of
videos and
rich content
(AudioBoo)
in stream

Content Syndication: Twitter vs. Storify
Twitter embedded time-
line (automatic updates)
Storify curation
(manual updates)

Corporate Content: @SloveniaInfo

Corporate Content: @gntb2014

Social Media Content on Websites

Social Media Content on Websites
?Use Instagram to share your
photos from Norway“
Hashtags on Instagram
#VisitNorway, #ilovenorway, #Norway …
#oslo, #bergen, #troms?, …
#nature, #fjord #shopping, …

? Use at events, trade shows, conferences –
and any form of touristic programmes
? Generate content on the smartphone and
post it on different social platforms
? Focus on multimedia content and platforms
(distribution, dialogue, SEO)
? Integrate real-time content by employees,
residents, and bloggers
? Embed content on your website (widgets,
storytelling)
How to Use Real Time & Multimedia

Changing the Aesthetics of Travel

Improving Picture Quality

Mobile photo
editing on the go
– some of my
recommendations
(iOS/Android):
? Snapseed
? Camera +
? Instagram
? Twitter Photo
Filters
Improving Picture Quality
Snapseed
Instagram

Photo Enhancing: Snapseed
Photo
enhancing
on Snapseed:
?Basics
with?Tune
Image“
?Adjustable
filters
?Professional
effects

Photo
enhancing
on Twitter:
?Auto
enhance
?Cropping
?Array of 8
different
filters
Photo Enhancing: Twitter

It‘s all about … Making
Experiences come Alive!
More Ideas for Multimedia Sharing

Audio Podcasts: AudioBoo
Podcasts via
AudioBoo:
?Capturing
sound
impressions
?Conducting
interviews
?Ranks well
in Google!

Sophistication in Travel Videos
http://youtu.be/-BrDlrytgm8

It doesn‘t
always have
to be
YouTube:
?Sophisti-
cated
videos
?Danger of
oversharing
on your
channel
Video Processing: YouTube

Immediate Experiences on Video
Show what your guests might experience!
Source: @agriturmarciano, @ruralgia, youtube.com/familienbauernhof

Video
processing
on Vimeo:
?Upload
via iOS
?Editing of
info and
preview pic
?But: extra
sharing
needed
Video Processing: Vimeo

Video
processing
on Telly:
?Twitter
?Effects!
?Upload via
app (more
control)
?Extremely
fast upload
Video Processing: Telly

Video editing
on Splice:
?Assembling
video clips
and photos
?Mix for
multiple
audio tracks
?Easy and
intuitive
Video Editing: Splice

?Deliver vivid
impressions
with Vine‘s
6 seconds
videos!
?Creative
effects with
simple cutting
?Storytelling
in the loop
?Instant replay
on Twitter
profiles &
Storify!
Short videos: Vine
Source: @BeckyMcCray

Download me
www.j.mp/pttc14-storytelling
twitter.com/guenterexel
twitter.com/twitt_consult
twitter.com/TravelLiveCC
facebook.com/guenterexel
google.com/+günterexel
google.com/+TravelLiveCC
www.guenterexel.com, www.TravelLive.cc
Follow me

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Mobile Storytelling on the Go (Presentation Guenter Exel, #PTTC14 Lisboa)

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Mobile Storytelling on the Go (Presentation Guenter Exel, #PTTC14 Lisboa)