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1) The brief was to create an ambient advert for the roof of the Hothouse building to promote the brand message of "It Has To Be Heinz". 2) The initial ideas focused on slogans portraying Heinz as a family member or friend but these concepts were too large for the space. 3) Inspired by Heinz's use of recycled materials, the final idea selected was large hot air balloons made of Heinz cans on the roof, visually striking and supporting Heinz's environmental efforts.
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Its important that youre ready to implement new strategies in 2024.
Check this out and learn the top trends in paid search advertising that are expected to gain traction, so you can drive higher ROI more efficiently in 2024.
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From their humble beginnings in 1984, TED has grown into the worlds most powerful amplifier for speakers and thought-leaders to share their ideas. They have over 2,400 filmed talks (not including the 30,000+ TEDx videos) freely available online, and have hosted over 17,500 events around the world.
With over one billion views in a year, its no wonder that so many speakers are looking to TED for ideas on how to share their message more effectively.
The article 5 Public-Speaking Tips TED Gives Its Speakers, by Carmine Gallo for Forbes, gives speakers five practical ways to connect with their audience, and effectively share their ideas on stage.
Whether you are gearing up to get on a TED stage yourself, or just want to master the skills that so many of their speakers possess, these tips and quotes from Chris Anderson, the TED Talks Curator, will encourage you to make the most impactful impression on your audience.
See the full article and more summaries like this on SpeakerHub here: https://speakerhub.com/blog/5-presentation-tips-ted-gives-its-speakers
See the original article on Forbes here:
http://www.forbes.com/forbes/welcome/?toURL=http://www.forbes.com/sites/carminegallo/2016/05/06/5-public-speaking-tips-ted-gives-its-speakers/&refURL=&referrer=#5c07a8221d9bChatGPT and the Future of Work - Clark Boyd
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Businesses that extract maximum value from ChatGPT will use it as a collaborative tool for everything from brainstorming to technical maintenance.
For individuals, now is the time to pinpoint the skills the future professional will need to thrive in the AI age.
Check out this presentation to understand what ChatGPT is, how it will shape the future of work, and how you can prepare to take advantage. Getting into the tech field. what next
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- Contributing to open source projects to build experience and network.
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- Networking through events, communities, and finding a mentor.
- Practicing interviews through mock interviews and whiteboarding coding questions.Google's Just Not That Into You: Understanding Core Updates & Search Intent
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1. Core updates from Google periodically change how its algorithms assess and rank websites and pages. This can impact rankings through shifts in user intent, site quality issues being caught up to, world events influencing queries, and overhauls to search like the E-A-T framework.
2. There are many possible user intents beyond just transactional, navigational and informational. Identifying intent shifts is important during core updates. Sites may need to optimize for new intents through different content types and sections.
3. Responding effectively to core updates requires analyzing "before and after" data to understand changes, identifying new intents or page types, and ensuring content matches appropriate intents across video, images, knowledge graphs and more.How to have difficult conversations
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Stop putting off having difficult conversations. Seven practical tips to ensure your next difficult conversation go smoothly. Introduction to Data Science
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A brief introduction to DataScience with explaining of the concepts, algorithms, machine learning, supervised and unsupervised learning, clustering, statistics, data preprocessing, real-world applications etc.
It's part of a Data Science Corner Campaign where I will be discussing the fundamentals of DataScience, AIML, Statistics etc.Time Management & Productivity - Best Practices
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Here's my presentation on by proven best practices how to manage your work time effectively and how to improve your productivity. It includes practical tips and how to use tools such as Slack, Google Apps, Hubspot, Google Calendar, Gmail and others.Artificial Intelligence, Data and Competition SCHREPEL June 2024 OECD dis...
Artificial Intelligence, Data and Competition SCHREPEL June 2024 OECD dis...OECD Directorate for Financial and Enterprise Affairs
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Heinz Amv Bbdo
- 2. BRIEFTo create an ambient advert for the Hothouse roof.Client: HeinzA continuation from their recent brand campaignIT HAS TO BE HEINZ
- 3. IT HAS TO BE HEINZThe TV campaign consists of the moments in lifewhere only Heinz will do
- 4. FREEFORM & THE HOTHOUSEMulti-award winning building and centre for the creative industries and the arts.Ethics consist of:Arts and creativity for the communityValues of being Eco-friendly
- 6. Train ViewAs 150 000 people pass this roof on the traindaily, we knew that this piece of advertisement had to be VERY eye-catching and VERY bold as passengers have only about few seconds of seeing the advert.
- 7. 1stINITIAL IDEASWe came up with: The Heinz Family
- 8. 1st INITIAL IDEASLines that fit the family idea:When all else fails, it has to be HeinzYour friend when no-ones there, it has to be Heinz
- 9. EVALUATION OF THESE IDEASPortrayed the idea of home. Life and ethics of Heinz being the one that satisfiesHOWEVER..These ideas were too big!
- 10. 2nd IDEASWith AMV, we looked at the ethics of Freeform and the Hothouse and also what Heinz do to keep their carbon footprint in shape
- 11. 2nd IDEASHeinz Beanz Can Forest
- 12. Getting CreativeAfter being stuck for ideas for quite some time we had help to get our creative juices flowing.So we:Looked at AMVs Adam and Matthews idea of mood boards.And then used The Idea Foundations creative exercises in our booklets.
- 13. FINAL INSPIRATIONHeinz uses thinner tin plate with up to 60% recycled steelFrom here, we created two mood boards for inspiration, that helped us with our ideas
- 14. FINAL IDEAS
- 15. FEATHERS
- 16. FEATHERS
- 17. SCALES
- 18. SCALES
- 19. WINGS
- 20. WINGS
- 21. HOT AIR BALLOON
- 23. HEINZ CAN BALLOONS ON HOT HOUSE ROOF
- 25. We chose this idea as:It shows Heinz are doing something for the environmentWarm, fun and simple ideaHuge, bold and eye-catching ideaIt fits in with the Freeforms moral of being eco-friendly.Good message to the communityIts another reason why....FINAL, FINAL IDEA!
- 27. Special thanks to:Vicky AllardPaul BrazierAdam ChiappeMatthew SaunbyTracey McIntoshDavid HollowayLaura MiddlehurstAngela Conway
- 28. And everyone that helped with our ideas and made our work experience worthwhile and special.