Auteur, Keynote speaker, Columnist, (Web)Copywriter & Storyteller
6 years pure marketing (analysis and consultancy) at AC Nielsen
various (leading) positions in Communication Agencies (Ogilvy & Mather, Porter Novelli, Draft Worldwide, Duval Guillaume, Edison)
Advertiser expertise with Telenet and as European Communication manager for Philips telemedicine
Specialties: Blogging, (web)copywriting, storytelling. (Ghost)writer behind several blogs and websites ranging from IT, over HR to FMCG and fashion brands. Columnist for De Morgen, De Volkskrant, KBC Private banking, VDAB.
Workshops on Storytelling, Web Content and Copy, Blogging + tailormade workshops