Lycamobile Affiliate Overview
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This document provides an overview of an affiliate marketing program. It states that the program currently operates in 9 countries and has over 2,000 registered publishers and 350 active publishers, including large companies. The program generates over 1.5 million impressions and 400,000 clicks per month from third-party websites. On average, it receives 1,500 SIM card requests per month through a fixed CPA agreement. Website traffic and top-up values have increased substantially in recent years.
Lycamobile Affiliate Overview
- 2. Current scenario - Currently LIVE in 9 countries, which includes UK, IE, DE, AT, CH, FR, BE, NL and AU. - More than 2K publishers registered within our affiliate platforms worldwide and growing. - More than 350 active publishers worldwide, including Money Super Market, Groupon, Quidco, Topcashback and Broadband Choices. - Generating more than one million and a half impressions and more than 400K clicks/month through third party websites (free advertising). - Average of 1,5K SIM requests/month purely on a fixed €/?5 CPA agreement. This could be more than 2 top-up or bundle per order.
- 3. Target: 494,679 Actual: 639,492 0 100,000 200,000 300,000 400,000 500,000 600,000 700,000 800,000 900,000 Jan-16 Feb-16 Mar-16 Apr-16 May-16 Jun-16 Jul-16 Aug-16 Sep-16 Oct-16 Nov-16 Dec-16 Jan-17 Feb-17 Mar-17 Apr-17 May-17 Jun-17 Jul-17 Aug-17 Sep-17 Oct-17 Nov-17 Dec-17 Website Traffic - Traffic peak exceeding 40% between June and August during Q2 paid advertising campaign. - Top traffic coming from UK, BE and FR.
- 4. Target: $17,129M Actual: $114,603K $0 $100,000 $200,000 $300,000 $400,000 $500,000 $600,000 $700,000 $800,000 $900,000 Jan-16 Feb-16 Mar-16 Apr-16 May-16 Jun-16 Jul-16 Aug-16 Sep-16 Oct-16 Nov-16 Dec-16 Jan-17 Feb-17 Mar-17 Apr-17 May-17 Jun-17 Jul-17 Aug-17 Sep-17 Oct-17 Nov-17 Dec-17 Top-up Value - Total top-up value for 2016: $40,728K - 80% increase on both conversions and top-up value during Q2 paid advertising campaign coming from IE (€22), AU (€31,22) and FR (€19). - Peak during Q2 campaign overtime, reaching $6,684K and $10K during August and September, doubled % performance.