Personal Information
Organization / Workplace
Paris Area, France France
Occupation
Head of online strategy at Publicis Life Brands
Industry
Technology / Software / Internet
About
What i'm currently doing
-Helping my clients going from the singular context of interruption marketing to figuring out the multiplicity of consumer interactions with digital technology, understanding the way we consume media, how it can change us cognitively and therefore how we need to change the media, and the content distribution mechanisms themselves.
-Studying the consumer's life to design digital advertising campaigns that integrate into it somehow.
Digital advertising: Media planning , emailing, affiliation, search marketing and display campaigns, retargeting, media partnerships
Webmarketing: information architecture, web analytics and data management.
www.search4healthcare.tum...
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