Had started his career as a research assistant in Middle East Technical University; Traded raw materials as co-owner of his family business; Entered retail sector and specialised on Marketing; Experienced in Category Management and utilised Product Management and Merchandise Planning systems endemic to retail.
Later in his career, Directed Marketing and Communication Strategies of many mass, mid and (high-end) luxury brands; Worked in many Business Process Management & Restructuring projects; Expert in Customer Experience and Omni-Channel marketing. Also hold board and executive committee membership positions in several companies.
Now, giving consultancy on retail.
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