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harris hwang
harris hwang

Microblogging is evolving to be more conversational and collaborative. Twitter is moving from a one-way "broadcasting" platform to becoming a two-way communication channel where users can have conversations. It is also becoming more open through APIs and partnerships with developers and other services. This will help Twitter grow its user base and functionality. The future of social media lies in integrating microblogging and real-time communications across different applications and devices to create a unified "lifestream" of people's daily activities and conversations.

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- Snapshot and the Future of Microblog - 2009. 8. gustn009@nate.com Korea Mobile Day 2009
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But, Fail Whale ! System Down ?
#1. Easy Attention App. … … What are u doing? (post) Reputation … Twitter One Way . .
#2. Open Platform App. Twitter Family ? Open APIs , ? , , , Service Provider Mash-up Service Rich UI client Good Functionality Community Users of Programmer
Twitter APIs ~
Open P/F Key Success Factors Developers Established Market VC Open P/F Open P/F Open Market
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: Microblogging evolves to be more conversational and collaborative App. SMS
: @harris_hwang . . (Friends) . (Family) . (Personal) RT VoIP http://tinyurl.com/yva9v0 Google buys GrandCentral”. (Tech) (Small Talk) ? (Question) , … (Work) (Activity)
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[ ]@ . . [ ]@ . ! [ ]@ ~ ~ [ ]@ >-<
Twitter User Segment hcr a es e R r ets err o F :f e R Twitter users are Heavy social web adopters
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#1. Push : Read Page is also Write Page “ ” > UI, , , Pool, ,
#2. ? 1. 2. 3. ( ) 4.
Twitter Data Analysis ? 10% 90% > ? Followers Friends > NW
#3. Avatar ! Real Communication ( pop-up)
Avatization: Chat, IM, Microblog, Mail,,, Everywhere
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Twitter Evaluation 5,500 ? ? ?
Everyday Application )VU( 00 5, 3 00 0, 3 0 0 5, 2 0 00 ,2 0 05 ,1 0 00 ,1 05 TD : 001 e cnanif dna zib de zilanosrep sdp 051 elibo m oedi v e cre m mo c 002 tne mniatretne efil 3 052 s wen noita cinu m mo c 2 003 ytinu m mo c h craes 053 1 )VP( 004 Everyday Application is Killer App.
Who is Next Google Killer? Google ? Solution , ? Tool
Real-Time Social Search 1. Tweet, Tweet, Tweet! 2. Authority ! Followers, Friends, FOAF ? “ Google use Webmaster’s behavior” Conversation Flow . “Twitter should use User’s behavior” . Pattern finding Personal Social Value Value Filtering
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: Edmodo . /
: SocialText Lotus Notes: , , , Benchmarking: ? , ? What are you doing? What are you working on?
: Yammer ? 500 (HP, Cisco ) ? 1 ? Security, ,
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iPhone, Twitter
Blackberry, Yammer RIM Mobile World Congress 2008 Security SNS SNS !
? . INQ1, Social Mobile Company ? SPEED
? … ? Customer (Service) Centric
Why ? LBS/ Micro- Music Search Portal Email SNS Apps. GPS blog Nokia Black- INQ1 ? Apple Ovi berry iPhone Portal Platform Portal Platform X X X X X 1 2 3 4 5 6 nepO drr d aP 3 yyttrraP 3 IPA Contents Platform Network Terminal ??? Nokia, Apple .C>P>N>T .
#1 < Direct > ? ? ? PR, Event ? Customer Service
#2 < Indirect > ? ( ) ? : – , PR ? Reputation Reputation
#3 < Signaling > ? , ? Search.twitter.com or Twhirl application ?
,
X X Jaiku , Google App Engine Twitter vs Google ?
, , , , , …
It’s beginning… “ ‘ ’ ? ”
Idea 1. Entrepreneurs 2. Community Context
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Life Streams .5 ,5 Social Microblog/ Blog Social News Networking Streamming Life Source : Communication Log, Activity Log Lifestream Aggregation : Personalized Home
, One of Killer Apps.(maybe 5) 1997~1999 2000 2001 2002 2006~ 2009~ Social Me / / /
Gartner Group said, By 2011, Enterprise “micorblogging” will be a standard feature of 80% of social software platforms on the markets. - by Gartner Group
[ My Social Web ] 1. People . , . NW . People Content . 2. Content . ,( ) . NW . , 3. Communication . , ( ) Communication . NW ? ? NW
Say Everything! Awareness Consideratioin Purchase Loyalty ? ??? ??? ? ??? ????? ? ???? ???? ? ????? ?? ? ??? ??? ???? ????? ?? ?? ????? ? ??? ??? ???? ? ?? ???? ??? ? ?? ???? ??2 ????
All about Everyday Life
Recomm. , 1. . . 2. . .
Recomm. , 1. Naver 2. 378 390 DSLR 53 3 3. 4. /
Refresh Everyday Moments - by harris
Thank You! http://happy2be.net/ori http://ittrend.egloos.com gustn009@nate.com

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  • 1. - Snapshot and the Future of Microblog - 2009. 8. gustn009@nate.com Korea Mobile Day 2009
  • 2. ?
  • 4. ,
  • 5. But, Fail Whale ! System Down ?
  • 6. #1. Easy Attention App. … … What are u doing? (post) Reputation … Twitter One Way . .
  • 7. #2. Open Platform App. Twitter Family ? Open APIs , ? , , , Service Provider Mash-up Service Rich UI client Good Functionality Community Users of Programmer
  • 9. Open P/F Key Success Factors Developers Established Market VC Open P/F Open P/F Open Market
  • 11. : Microblogging evolves to be more conversational and collaborative App. SMS
  • 12. : @harris_hwang . . (Friends) . (Family) . (Personal) RT VoIP http://tinyurl.com/yva9v0 Google buys GrandCentral”. (Tech) (Small Talk) ? (Question) , … (Work) (Activity)
  • 13. ?
  • 14. [ ]@ . . [ ]@ . ! [ ]@ ~ ~ [ ]@ >-<
  • 15. Twitter User Segment hcr a es e R r ets err o F :f e R Twitter users are Heavy social web adopters
  • 16. ?
  • 17. #1. Push : Read Page is also Write Page “ ” > UI, , , Pool, ,
  • 18. #2. ? 1. 2. 3. ( ) 4.
  • 19. Twitter Data Analysis ? 10% 90% > ? Followers Friends > NW
  • 20. #3. Avatar ! Real Communication ( pop-up)
  • 21. Avatization: Chat, IM, Microblog, Mail,,, Everywhere
  • 23. Twitter Evaluation 5,500 ? ? ?
  • 24. Everyday Application )VU( 00 5, 3 00 0, 3 0 0 5, 2 0 00 ,2 0 05 ,1 0 00 ,1 05 TD : 001 e cnanif dna zib de zilanosrep sdp 051 elibo m oedi v e cre m mo c 002 tne mniatretne efil 3 052 s wen noita cinu m mo c 2 003 ytinu m mo c h craes 053 1 )VP( 004 Everyday Application is Killer App.
  • 25. Who is Next Google Killer? Google ? Solution , ? Tool
  • 26. Real-Time Social Search 1. Tweet, Tweet, Tweet! 2. Authority ! Followers, Friends, FOAF ? “ Google use Webmaster’s behavior” Conversation Flow . “Twitter should use User’s behavior” . Pattern finding Personal Social Value Value Filtering
  • 28. : Edmodo . /
  • 29. : SocialText Lotus Notes: , , , Benchmarking: ? , ? What are you doing? What are you working on?
  • 30. : Yammer ? 500 (HP, Cisco ) ? 1 ? Security, ,
  • 33. Blackberry, Yammer RIM Mobile World Congress 2008 Security SNS SNS !
  • 34. ? . INQ1, Social Mobile Company ? SPEED
  • 35. ? … ? Customer (Service) Centric
  • 36. Why ? LBS/ Micro- Music Search Portal Email SNS Apps. GPS blog Nokia Black- INQ1 ? Apple Ovi berry iPhone Portal Platform Portal Platform X X X X X 1 2 3 4 5 6 nepO drr d aP 3 yyttrraP 3 IPA Contents Platform Network Terminal ??? Nokia, Apple .C>P>N>T .
  • 37. #1 < Direct > ? ? ? PR, Event ? Customer Service
  • 38. #2 < Indirect > ? ( ) ? : – , PR ? Reputation Reputation
  • 39. #3 < Signaling > ? , ? Search.twitter.com or Twhirl application ?
  • 40. ,
  • 41. X X Jaiku , Google App Engine Twitter vs Google ?
  • 42. , , , , , …
  • 43. It’s beginning… “ ‘ ’ ? ”
  • 46. Life Streams .5 ,5 Social Microblog/ Blog Social News Networking Streamming Life Source : Communication Log, Activity Log Lifestream Aggregation : Personalized Home
  • 47. , One of Killer Apps.(maybe 5) 1997~1999 2000 2001 2002 2006~ 2009~ Social Me / / /
  • 48. Gartner Group said, By 2011, Enterprise “micorblogging” will be a standard feature of 80% of social software platforms on the markets. - by Gartner Group
  • 49. [ My Social Web ] 1. People . , . NW . People Content . 2. Content . ,( ) . NW . , 3. Communication . , ( ) Communication . NW ? ? NW
  • 50. Say Everything! Awareness Consideratioin Purchase Loyalty ? ??? ??? ? ??? ????? ? ???? ???? ? ????? ?? ? ??? ??? ???? ????? ?? ?? ????? ? ??? ??? ???? ? ?? ???? ??? ? ?? ???? ??2 ????
  • 52. Recomm. , 1. . . 2. . .
  • 53. Recomm. , 1. Naver 2. 378 390 DSLR 53 3 3. 4. /
  • 55. Thank You! http://happy2be.net/ori http://ittrend.egloos.com gustn009@nate.com