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One Smooth Stone Corporate Social Responsibility

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1. The document discusses corporate social responsibility (CSR), which is defined as organizations considering societal interests by taking responsibility for their impacts and voluntarily improving quality of life. 2. It provides examples of effectively incorporating CSR into events through activities like charitable donations, community service projects, and promoting involvement from attendees and partner organizations. 3. Additional resources are listed for finding CSR partnership opportunities through organizations like Habitat for Humanity and Idealist.org.

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Corporate Social Responsibility Kevin Olsen Bethany Veerman
Please choose the answer on screen that best describes your experience integrating CSR activities into events
What is Corporate Social Responsibility?
Wikipedia.org Defines it as a concept whereby organizations consider the interests of society by taking responsibility for the impact of their activities on customers employeesas well as the environment. voluntarily taking further steps to improve the quality of life for employees and their families, as well as for the local community and society at large.
What is Corporate Social Responsibility? Community- Fundraising based for outside development organization projects or cause CSR Charitable Green business giving/ practices philanthropy Accurate reporting of social and environmental impact
Todays Focus Incorporating COMMUNITY DEVELOPMENT & CHARITABLE GIVING into Events
What philanthropic activities are you incorporating into your events?
Why Should We Incorporate CSR into Events?
Why Should We Incorporate CSR? Chance to give back Helps attract and retain great employees 66% of college grads say they will only interview with socially responsible companies (Tim Sanders) Opportunity for positive PR and increase investment potential Press releases Increasing numbers of investors are only investing in companies that are socially responsible Influence the policies and values of an organization as a whole!
Effectively Incorporating CSR
Effectively Incorporating CSR Select a charitable organization that is a good fit Ties to theme Corporate cause Needs of local community Examine your organizations products and services Products or skills that can benefit local community Strength in numbers Stay up on what other companies are doing Make sure the charity/organization is well-prepared The 4 Ss: Staff, Supplies, Space and Schedule Financial infrastructure to support large donations Make sure attendees are well-prepared Get marketing department involved to increase PR Spread the word!
RESPONSES What philanthropic activities are you incorporating into your events?
Promoting CSR & Increasing Attendance
Promoting CSR and Increasing Attendance Get attendees involved in brainstorming & promotion Ownership and creative ideas Pre-event communication Announce charity and provide education Give opportunity to sign-up beforehand Invite representative from charity to speak Post-event wrap-up Describe impact that was made Be specific
Examples of CSR Integration
Examples of CSR Off-property service project at local charity Toy or bike building workshop Donate end products to charity or hospital Local playground clean-up Donate products/items to benefit community Attendees help deliver products or are given the opportunity to donate Items leftover from event are donated Client example: Consulting firm made artwork donation after meeting in Colorado Springs Client example: Consulting firm donating childrens books to school in Beijing
Examples of CSR, contd Attendees bring something to the event to be donated Toys, non-perishable food items, school supplies, books, shoes, etc. Creation of a victory garden in conjunction with a local neighborhood Donations given to participate in mural or artwork creation Client example: Technology company encouraged donations through an American flag mural Client example: Investment company encouraged donations at trade show booth with mural
Examples of CSR, contd Create or participate in a fundraising event or 5K run/walk Add a 5K or fundraiser to the event agenda Participate in 5K and create a team Client example: Software company hosts 5K during incentive program and donates to local charity Y-ME 5K run/walk team that raised money to fight breast cancer
Examples of CSR, contd Silent Auction Items donated to auction Attendees bid and proceeds benefit local charity Promote/introduce corporate charity Stories told on stage or products to benefit Interviewing a Make-a-Wish family on stage at annual conference
Do you participate in philanthropic events as a department?
What philanthropic activities have you done as a department?
It Starts at Home
Promoting CSR in Your Department Service opportunities Fundraising events Holiday giving Gifts or food for families in need Company match Chefs for Charity One Smooth Stone Team member provides lunch Christmas Gift Wrapping Party for department Donations are collected for charity of chefs choice Gather donation items Can/food/toy drive or hotel toiletries donated to homeless shelter
RESPONSES What philanthropic activities have you done as a department?
Additional Resources
Additional CSR Resources Charity Guide www.charityguide.org Smart Volunteer www.smartvolunteer.org Habitat for Humanity www.habitat.org Idealist.org Idealist.org Tim Sanders Saving the World at Work www.timsanders.com Or contact Brian Palmer www.nationalspeakers.com
One Smooth Stone Corporate Social Responsibility
Follow-up Follow-up survey A copy of the webinar slides and a link to the audio file will be sent Future Webinars Email topic ideas to bveerman@onesmoothstone.com
Corporate Social Responsibility Kevin Olsen Bethany Veerman

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One Smooth Stone Corporate Social Responsibility

  • 1. Corporate Social Responsibility Kevin Olsen Bethany Veerman
  • 2. Please choose the answer on screen that best describes your experience integrating CSR activities into events
  • 3. What is Corporate Social Responsibility?
  • 4. Wikipedia.org Defines it as a concept whereby organizations consider the interests of society by taking responsibility for the impact of their activities on customers employeesas well as the environment. voluntarily taking further steps to improve the quality of life for employees and their families, as well as for the local community and society at large.
  • 5. What is Corporate Social Responsibility? Community- Fundraising based for outside development organization projects or cause CSR Charitable Green business giving/ practices philanthropy Accurate reporting of social and environmental impact
  • 6. Todays Focus Incorporating COMMUNITY DEVELOPMENT & CHARITABLE GIVING into Events
  • 7. What philanthropic activities are you incorporating into your events?
  • 8. Why Should We Incorporate CSR into Events?
  • 9. Why Should We Incorporate CSR? Chance to give back Helps attract and retain great employees 66% of college grads say they will only interview with socially responsible companies (Tim Sanders) Opportunity for positive PR and increase investment potential Press releases Increasing numbers of investors are only investing in companies that are socially responsible Influence the policies and values of an organization as a whole!
  • 11. Effectively Incorporating CSR Select a charitable organization that is a good fit Ties to theme Corporate cause Needs of local community Examine your organizations products and services Products or skills that can benefit local community Strength in numbers Stay up on what other companies are doing Make sure the charity/organization is well-prepared The 4 Ss: Staff, Supplies, Space and Schedule Financial infrastructure to support large donations Make sure attendees are well-prepared Get marketing department involved to increase PR Spread the word!
  • 12. RESPONSES What philanthropic activities are you incorporating into your events?
  • 14. Promoting CSR and Increasing Attendance Get attendees involved in brainstorming & promotion Ownership and creative ideas Pre-event communication Announce charity and provide education Give opportunity to sign-up beforehand Invite representative from charity to speak Post-event wrap-up Describe impact that was made Be specific
  • 16. Examples of CSR Off-property service project at local charity Toy or bike building workshop Donate end products to charity or hospital Local playground clean-up Donate products/items to benefit community Attendees help deliver products or are given the opportunity to donate Items leftover from event are donated Client example: Consulting firm made artwork donation after meeting in Colorado Springs Client example: Consulting firm donating childrens books to school in Beijing
  • 17. Examples of CSR, contd Attendees bring something to the event to be donated Toys, non-perishable food items, school supplies, books, shoes, etc. Creation of a victory garden in conjunction with a local neighborhood Donations given to participate in mural or artwork creation Client example: Technology company encouraged donations through an American flag mural Client example: Investment company encouraged donations at trade show booth with mural
  • 18. Examples of CSR, contd Create or participate in a fundraising event or 5K run/walk Add a 5K or fundraiser to the event agenda Participate in 5K and create a team Client example: Software company hosts 5K during incentive program and donates to local charity Y-ME 5K run/walk team that raised money to fight breast cancer
  • 19. Examples of CSR, contd Silent Auction Items donated to auction Attendees bid and proceeds benefit local charity Promote/introduce corporate charity Stories told on stage or products to benefit Interviewing a Make-a-Wish family on stage at annual conference
  • 20. Do you participate in philanthropic events as a department?
  • 21. What philanthropic activities have you done as a department?
  • 22. It Starts at Home
  • 23. Promoting CSR in Your Department Service opportunities Fundraising events Holiday giving Gifts or food for families in need Company match Chefs for Charity One Smooth Stone Team member provides lunch Christmas Gift Wrapping Party for department Donations are collected for charity of chefs choice Gather donation items Can/food/toy drive or hotel toiletries donated to homeless shelter
  • 24. RESPONSES What philanthropic activities have you done as a department?
  • 26. Additional CSR Resources Charity Guide www.charityguide.org Smart Volunteer www.smartvolunteer.org Habitat for Humanity www.habitat.org Idealist.org Idealist.org Tim Sanders Saving the World at Work www.timsanders.com Or contact Brian Palmer www.nationalspeakers.com
  • 28. Follow-up Follow-up survey A copy of the webinar slides and a link to the audio file will be sent Future Webinars Email topic ideas to bveerman@onesmoothstone.com
  • 29. Corporate Social Responsibility Kevin Olsen Bethany Veerman