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Greater Wilkes-Barre Chamber: Driving The Value Proposition
Welcome 
Donna Sedor, CCE, ABC, IOM 
Vice President 
Greater Wilkes-Barre 
Chamber of Commerce
Greater Wilkes-Barre Chamber: Driving The Value Proposition
Invocation 
Rev. John Ryan, CSC, Ph.D. 
President, Kings College
Remarks 
Mike Bean 
Mohegan Sun at Pocono Downs 
Phil Johnson 
M&T Bank
The Social Media 
Investing in Technology Accelerators
Chamber, Click Connect! 
Wico Van Genderen 
President & CEO 
Greater Wilkes-Barre 
Chamber of Business & Industry
The Past State - The Red Ocean 
 We Have Confronted the Liabilities and Disengaged from the Old 
Business Model 
 MAKE the LEAP  Re-Think, Re- Brand, Re-Model and BELIEVE
9 
Driving the BUS - The CHAMBER is back ONLINE 
 A COALITION 
the right people on the bus, the right 
people in the right seats 
 WHERE TO DRIVE IT 
the Vision and Action Plan 
 Definable, measureable, actionable and 
sustainable 
 UNDERSTAND & ALIGN 
 WHO (Business/Academia/Community) 
 WHY (Current/End State) /How (KPIs) 
 WHAT (Scope)
10 
Driving the BUS - The CHAMBER is back ONLINE 
 THE VALUE PROPOSITIONS 
Create a Business Model that is Unique 
and Sustainable. 
 Allows first mover opportunities 
 Has a strong ROI 
 Provides an enterprise vision 
 Has high switching costs / Competition 
Irrelevant 
 USE Technology as an 
Accelerator/Enabler 
 EXECUTE with a CULTURE of 
DISCIPLINE 
 BELIEVE and BE PROUD
Driving the Value Propositions 
 Adjacent Energy Play 
can attract business and 
job creation 
 Convergence of 
Interstates allows 
effective/efficient 
supply chain model
Driving the Value Propositions 
 Diverse base of Commerce 
in EDs/MEDs, Defense, 
Manufacturing, 
Distribution 
 Tourism destination point 
with Natural 
Recreation/World Class 
Entertainment
Driving the Value Propositions 
 Solid eCommerce & 
Technology infrastructure 
in place on Main Street 
 Strong Academic Capital 
w/ 17k students in the 
County and 8k in W-B City 
 Downtown Residency 
Growth can spur 
downtown small business 
resurgence
Driving the Value Propositions 
Any one of these can be 
capitalized for a positive 
return to our Community
Driving the Plan 
 The Context and Play is a 
NEPA JOURNEY 
 Map & Link the 
VALUE PROPOSITIONS 
 Example: ACADEMIC CAPITAL 
 COLLEGE VALLEY / COLLEGE TOWN 
 INNOVATION / ENTREPRENEURIAL 
 BLOCK BY BLOCK / ZONE BY ZONE 
 BEGINNING WITH CONVERGENCE 
 PUBLIC SQUARE & MAIN STREET 
 FRANKLIN ST. & THE RIVER COMMON 
 EDUCATION CURRICULUM/SKILLS to WORKFORCE MAPPING 
 BUILD THE COALITION AND EXECUTE
Driving the Plan 
Showcase Success Stories.
Execute on the Blocking & Tackling 
 Business Development (small to large) 
 Entrepreneurial Development 
 Grant , Zoning , Credit Coordination 
 Coalition of Business, Academia and 
the Public Sector 
 Find the Diamond / Drive the 
Infrastructure 
 Technology Accelerators
Poverty - Confront what lurks beneath 
 CHILDHOOD POVERTY 
 Under the age of 5, one in three (33%) live in 
poverty 
 Rising stats from 14.7% (2000) to 29.6% today 
 11,535 kids are being raised in poverty 
 7.4% (9.3%) unemployment (5.7% /7.7%) state 
/(6.1%/7.5%) national //$24kvs27k per capita inc 
 POVERTY to POSSIBILITY 
 Targeted Scope / Targeted Program 
 Grass root family and community ownership 
 Partnerships  Schools/public/private sectors 
 Align to the Education Capital 
 Training for young families and extended families 
 Mentoring / Walking the Beat /Visibility 
 CALL TO ACTION  Support / Donate / Sponsor 
 INDIVIDUAL OWNERSHIP 
 UNITED WAY  Poverty to Possibility 
 CEO, Salvation Army, Toys for Tots, Junior 
Achievement, Big Brothers/Big Sisters
BELIEVE and EXECUTE 
 WAKE UP THE BEAR  Get Involved / 
ENGAGE / This is your COMMUNITY 
 DRIVE THE COALITION of the 
PASSIONATE  TRUST / COMMIT/ 
TAKE ACTION 
 LEVERAGE the VALUE PROPOSITIONS 
 USE TECHNOLOGY as an 
ACCELERATOR & EXECUTE 
 BELIEVE AND BE PROUD of WHERE 
YOU ARE FROM
Economic 
Engine 
World 
Class 
Potential 
Passion 
Create the 
Blue Ocean 
Find the 
Diamond
Invest in Technology Accelerators 
On YouTube.com/WBChamber
Greater Wilkes-Barre Chamber: Driving The Value Proposition
Small Business of the Year Award 
Sponsored by PNC Bank
Distinguished Citizen Award 
John C. Metz & Family 
Sponsored by Luzerne Bank
Greater Wilkes-Barre Chamber: Driving The Value Proposition

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Greater Wilkes-Barre Chamber: Driving The Value Proposition

  • 2. Welcome Donna Sedor, CCE, ABC, IOM Vice President Greater Wilkes-Barre Chamber of Commerce
  • 4. Invocation Rev. John Ryan, CSC, Ph.D. President, Kings College
  • 5. Remarks Mike Bean Mohegan Sun at Pocono Downs Phil Johnson M&T Bank
  • 6. The Social Media Investing in Technology Accelerators
  • 7. Chamber, Click Connect! Wico Van Genderen President & CEO Greater Wilkes-Barre Chamber of Business & Industry
  • 8. The Past State - The Red Ocean We Have Confronted the Liabilities and Disengaged from the Old Business Model MAKE the LEAP Re-Think, Re- Brand, Re-Model and BELIEVE
  • 9. 9 Driving the BUS - The CHAMBER is back ONLINE A COALITION the right people on the bus, the right people in the right seats WHERE TO DRIVE IT the Vision and Action Plan Definable, measureable, actionable and sustainable UNDERSTAND & ALIGN WHO (Business/Academia/Community) WHY (Current/End State) /How (KPIs) WHAT (Scope)
  • 10. 10 Driving the BUS - The CHAMBER is back ONLINE THE VALUE PROPOSITIONS Create a Business Model that is Unique and Sustainable. Allows first mover opportunities Has a strong ROI Provides an enterprise vision Has high switching costs / Competition Irrelevant USE Technology as an Accelerator/Enabler EXECUTE with a CULTURE of DISCIPLINE BELIEVE and BE PROUD
  • 11. Driving the Value Propositions Adjacent Energy Play can attract business and job creation Convergence of Interstates allows effective/efficient supply chain model
  • 12. Driving the Value Propositions Diverse base of Commerce in EDs/MEDs, Defense, Manufacturing, Distribution Tourism destination point with Natural Recreation/World Class Entertainment
  • 13. Driving the Value Propositions Solid eCommerce & Technology infrastructure in place on Main Street Strong Academic Capital w/ 17k students in the County and 8k in W-B City Downtown Residency Growth can spur downtown small business resurgence
  • 14. Driving the Value Propositions Any one of these can be capitalized for a positive return to our Community
  • 15. Driving the Plan The Context and Play is a NEPA JOURNEY Map & Link the VALUE PROPOSITIONS Example: ACADEMIC CAPITAL COLLEGE VALLEY / COLLEGE TOWN INNOVATION / ENTREPRENEURIAL BLOCK BY BLOCK / ZONE BY ZONE BEGINNING WITH CONVERGENCE PUBLIC SQUARE & MAIN STREET FRANKLIN ST. & THE RIVER COMMON EDUCATION CURRICULUM/SKILLS to WORKFORCE MAPPING BUILD THE COALITION AND EXECUTE
  • 16. Driving the Plan Showcase Success Stories.
  • 17. Execute on the Blocking & Tackling Business Development (small to large) Entrepreneurial Development Grant , Zoning , Credit Coordination Coalition of Business, Academia and the Public Sector Find the Diamond / Drive the Infrastructure Technology Accelerators
  • 18. Poverty - Confront what lurks beneath CHILDHOOD POVERTY Under the age of 5, one in three (33%) live in poverty Rising stats from 14.7% (2000) to 29.6% today 11,535 kids are being raised in poverty 7.4% (9.3%) unemployment (5.7% /7.7%) state /(6.1%/7.5%) national //$24kvs27k per capita inc POVERTY to POSSIBILITY Targeted Scope / Targeted Program Grass root family and community ownership Partnerships Schools/public/private sectors Align to the Education Capital Training for young families and extended families Mentoring / Walking the Beat /Visibility CALL TO ACTION Support / Donate / Sponsor INDIVIDUAL OWNERSHIP UNITED WAY Poverty to Possibility CEO, Salvation Army, Toys for Tots, Junior Achievement, Big Brothers/Big Sisters
  • 19. BELIEVE and EXECUTE WAKE UP THE BEAR Get Involved / ENGAGE / This is your COMMUNITY DRIVE THE COALITION of the PASSIONATE TRUST / COMMIT/ TAKE ACTION LEVERAGE the VALUE PROPOSITIONS USE TECHNOLOGY as an ACCELERATOR & EXECUTE BELIEVE AND BE PROUD of WHERE YOU ARE FROM
  • 20. Economic Engine World Class Potential Passion Create the Blue Ocean Find the Diamond
  • 21. Invest in Technology Accelerators On YouTube.com/WBChamber
  • 23. Small Business of the Year Award Sponsored by PNC Bank
  • 24. Distinguished Citizen Award John C. Metz & Family Sponsored by Luzerne Bank