Personal Information
Organization / Workplace
Greater New York City Area United States
Occupation
Latin America, Head of Digital
Industry
Medical / Health Care / Pharmaceuticals
Website
About
Digital marketing professional with more than 20 years experience driving digital strategy within Fortune 500 companies; ten years immersed within the global pharmaceutical industry.
-- Defined and implemented Pfizer's first global digital marketing platform strategy to support and enhance multichannel marketing and customer experience, process and tactics.
-- Created and executed regional and local digital strategies that became Pfizer best practices and standards.
• Led first-time creation and deployment of Pfizer commercial communities of practice in Emerging Markets.
-- Delivered breakthrough execution of new platforms at Pfizer including: eDetailing behavioral targeting in 2004, Pf.
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