Alissa Universal Motors Co. Ltd (AUM) is a new automotive company established in January 2009 that holds the franchise for Isuzu vehicles within the Alissa Group. AUM was created to have a stronger focus on the Isuzu business and to improve growth, decision-making, and efficiency. It is majority owned by the Alissa Group and has facilities across Saudi Arabia for sales, service, parts, and vehicle storage. AUM works closely with sister companies for financing, rentals, and aftersales support. The next steps are to finalize the dealer agreement with Isuzu Motors to officially register AUM and participate in government tenders.