Since 2003, Hanson has honed his skills as a market researcher on both quantitative and qualitative fronts. Having started his career with an independent research firm and spending seven years with Ipsos, he has developed a keen sense of marketing strategy that is deep-seated in research insight.
Hanson is a native of Vancouver and spent two years in Seattle with Ipsos-Insight, returning to Vancouver in 2008. He is a seasoned focus group moderator and an expert in the application of marketing analytics as well as custom online panels.
As a presenter, Hanson has spoken at the Pacific Coast Builder鈥檚 Conference in San Francisco, the Urban Development Institute in Vancouver and also as ...
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