I am passionate about insight based customer centric business development. Deploying modern marketing and improving the effect of marketing and communications activities and hence the prestige of the function in the lead to revenue process are challenges that keep me going.
My areas of specialty include brand and reputation management, change management and communications, B2B marketing, product and solution marketing, go-to-market process 鈥� enforcing collaboration between offering development, sales and marketing, as well as marketing competence and organization development. Integrated approach to marketing and communications is close to my heart.
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