I lead Audience Growth at AJ+ focusing on new content types, publishing strategies, audience centricity and exploring new grounds at the intersection of digital media and innovation. I lead teams of various sizes, often charting the uncharted territory and establishing paths that many organisations later follow. I work closely with platforms such as YouTube, Facebook, Twitter, Snapchat - to name a few - and devise strategies for audience success.
Previously I spearheaded several of Al Jazeera's global initiatives with focus on digital strategy and innovation. I led projects focused on things such as Digital native video, Social Media, Citizen Journalism and User Generated Content. I was...
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