際際滷

際際滷Share a Scribd company logo
on tunnuksen symboli-osa.




         Deconstructing RecentExperience
                        User trends
                                          on tunnuksen tekstiosa.
                                    Merkki ja logo muodostavat yhdess辰 Aalto-
                                    yliopiston          .




                                                                                Harri Heikkil辰
                                                                                M.Soc.Sc., graphic designer


                             in eReading
                    in new publishing
                                                                                Aalto University,
                                                                                School of Art and Design
                                                                                Researcher


ti 9. 2013()
ti 9. 2013()
The Kindle Killer
                Building blocks of
                eReading UX
                1. Ecosystem
                2. Device
                3. Reading software
                4. Book itself

ti 9. 2013()
The Kindle Killer

                1. Ecosystem
                WHAT IS NEEDED:
                 Abundance of content




ti 9. 2013()
The Kindle Killer

                1. Ecosystem
                WHAT IS NEEDED:
                 Abundance of content




ti 9. 2013()
The Kindle Killer

                1. Ecosystem
                WHAT IS NEEDED:
                 Abundance of content




ti 9. 2013()
The Kindle Killer

                1. Ecosystem
                WHAT IS NEEDED:
                 Abundance of content




ti 9. 2013()
The Kindle Killer

                1. Ecosystem
                WHAT IS NEEDED:
                 Abundance of content
                 Good shopping UX




ti 9. 2013()
1. Find all ebooks   2. Choose bestseller in ePUB-format   3. Buy (add to basket, sign in and pay)




                          The Kindle Killer
                Harlequin
                9 CLICS




                Libreka
                7 CLICS




                AMAZON
                6 CLICS




                ELISA
                10 CLICS




                 POTTER-
                 MORE
                 11 CLICS




                                                                                                                                 X
               SK OVER
               18 CLICS




ti 9. 2013()
The Kindle Killer
y)




                    POTTER-
                    MORE
                    11 CLICS




                                                 X

     ti 9. 2013()
The Kindle Killer

                1. Ecosystem
                WHAT IS NEEDED:
                 Abundance of content
                 Good shopping UX
                 Easy, transparent DRM




ti 9. 2013()
The Kindle Killer
               User-friendly DRM?




ti 9. 2013()
The Kindle Killer
               User-friendly DRM?




ti 9. 2013()
The Kindle Killer
               Common DRM?




ti 9. 2013()
The Kindle Killer
               Common DRM?




ti 9. 2013()
The Kindle Killer

                1. Ecosystem
                WHAT IS NEEDED:
                 Abundance of content
                 Good shopping UX
                 Easy, transparent DRM
                  How to create better UX for DRM
                  outside of the walled gardens?
                   Streaming, Social DRM, Light DRM

ti 9. 2013()
The Kindle Killer

                2. Device
                WHAT IS NEEDED:
                 Portability




ti 9. 2013()
The Kindle Killer   Soft Book 2000

               Portability?




ti 9. 2013()
The Kindle Killer
               Portability?
               Kindle Touch 2011




ti 9. 2013()
The Kindle Killer
               Portability?
               Kindle Touch 2011




                                     Kindle 3, 2010



ti 9. 2013()
The Kindle Killer

                2. Device
                WHAT IS NEEDED:
                 Portability
                  Better displays
                  Fast, non-glare screen
                  Good contrast, high resolution
                  Read in dark
                 Not good, but excellent usability
                 Durability
ti 9. 2013()
The Kindle Killer
               Better displays?




ti 9. 2013()
The Kindle Killer
               Better displays?




    BARNES & NOBLE | NOOK Simple Touch with GlowLight

ti 9. 2013()
The Kindle Killer

                3. Reading software
                WHAT IS NEEDED:
                   Standards, please
                   Up-to-date support for CSS3/HTML5
                   High quality font support
                   Social reading implementation
                   Not good, but excellent usability)
                    (navigation, browsability

ti 9. 2013()
The Kindle Killer

                  3. Reading software
                  WHAT IS NEEDED:
                         Standards, please
                         Up-to-date support for CSS3/HTML5
                         High quality font support
                         Social reading implementation
         Booken Odyssey
                        has easy togood, but excellent usability)
                             Not use
         reading sofware, UI (navigation, browsability
                             based on menus,
         23 languages, hyphenates even Finnish


ti 9. 2013()
The Kindle Killer

                  3. Reading software
                  WHAT IS NEEDED:
                         Standards, please
                         Up-to-date support for CSS3/HTML5
                         High quality font support
                         Social reading implementation
         Booken Odyssey
                        has easy togood, but excellent usability)
                             Not use
         reading sofware, UI (navigation, browsability
                             based on menus,
         23 languages, hyphenates even Finnish


ti 9. 2013()
The Kindle Killer

                4. Book
                WHAT IS NEEDED:
                 Better standards for rich content
                 Better lay-out and typography




ti 9. 2013()
The2.1 best practices check list
                ePub
                     Kindle Killer
                   Form a form! God is in details!
                Cover page has been proofed on e-readers
                   to ensure control of gray shades, no marginals (B&W)
                  Even eBook has a title page, copyright page and TOC page
                  Major headlines start from new page with generous white space
                  Subheads stand out clearly in body text
                  Spacing and indentions of paragraphs are thoughtfully designed, aim is to
                   provide coherent set of visual clues ands avoid clutter, feeling of mass of
                   unformulated text.
                Some white space in margins is provided by design, not all eReaders
                   provide easy ability to adjust it
                Consider using three centered dots or similar (black square, diamond) to
                   tell reader, that h/she has reached end of some entity




ti 9. 2013()
The Kindle Killer

                Better lay-out?
                 CSS3s new Paged
                 Media spec


                      margin

                      border

                     padding

                     content




ti 9. 2013()
The Kindle Killer

                Better lay-out?
                 CSS3s new Paged
                 Media spec


                      margin

                      border

                     padding

                     content




ti 9. 2013()
The Kindle Killer




ti 9. 2013()
The Kindle Killer

                Deconstruction of UX
                1. Ecosystem
                2. Device
                3. Reading software
                4. Book itself

ti 9. 2013()
The Kindle Killer

                Deconstruction of UX
                3. Reading software
                1.4.Ecosystem
                2. Deviceitself
                     Book




ti 9. 2013()
The Kindle Killer

                          Deconstruction of UX
                          1. Ecosystem Pour
                          2. Device
                I have
               content                   moi?

                          3. Reading software
           丿仂?
                          4. Book itself So what?

ti 9. 2013()
The Kindle Killer

                Deconstruction of UX

                1. Ecosystem
                2. Device
                3. Reading software
                 4. Book itself
ti 9. 2013()
The Kindle Killer

                Deconstruction of UX

                1. Ecosystem
                2. Device
                3. Reading software
                 4. Book itself
ti 9. 2013()
DISCUSSION
               THE FUTURE




ti 9. 2013()
The Kindle Killer

                 eBook integration still a far hope
                Platforms are drifting apart instead of integrating
                Epub 2.1, Epub 3.0, fixed lay-out ePUB, Apple
                 additions, Amazon .azw and KF8-versions,
                 different DRM-schemes, BiB-services, print
                 replicas... and apps.




ti 9. 2013()
The Kindle Killer
                Apps, books as programs
                Heaven is the limit
                Standards according platform
                Concept of the book blurring
                 When book becomes a multimedia?
                Policy of Random Penguin?
                OMG, where is the page?




ti 9. 2013()
The Kindle Killer
               Books are not created equal in
               new digital world.




               Novels   Childrens books, travel guides   Futuristic poem

ti 9. 2013()
The Kindle Killer
               Books are not created equal in
               new digital world.
               Y
               T
               I
               L
               A
               U
               S
               I
               V




                        L   I   N   E   A   R   I   T    Y

               Novels   Childrens books, travel guides       Futuristic poem

ti 9. 2013()
The Kindle Killer
               Books are not created equal in
               new digital world.
               Y
               T
               I
               L
               A
               U
               S
               I
               V




                        L   I   N   E   A   R   I   T    Y

               Novels   Childrens books, travel guides       Futuristic poem

ti 9. 2013()
The Kindle Killer
               Books are not created equal in
               new digital world.
               Y
               T
               I
               L
               A
               U
               S
               I
               V




                        L   I   N   E   A   R   I   T    Y

               Novels   Childrens books, travel guides       Futuristic poem

ti 9. 2013()
The Kindle Killer
               Books are not created equal in
               new digital world.
               Y
               T
               I
               L
               A
               U
               S
               I
               V




                        L   I   N   E   A   R   I   T    Y

               Novels   Childrens books, travel guides       Futuristic poem

ti 9. 2013()
The Kindle Killer
               Books are not created equal in
               new digital world.
               Y
               T
               I




                                                         ePUB
               L
               A
               U
               S
               I
               V




                        L   I   N   E   A   R   I   T    Y

               Novels   Childrens books, travel guides       Futuristic poem

ti 9. 2013()
The Kindle Killer
               Books are not created equal in
               new digital world.
               Y




                        Apps
               T
               I




                                                           ePUB
               L
               A
               U
               S
               I
               V




                          L   I   N   E   A   R   I   T    Y

               Novels     Childrens books, travel guides       Futuristic poem

ti 9. 2013()
The Kindle Killer
               Books are not created equal in
               new digital world.
               Y




                        Apps
               T
               I




                                                           ePUB
               L
               A




                                  HTML5
               U
               S
               I
               V




                          L   I   N   E   A   R   I   T    Y

               Novels     Childrens books, travel guides       Futuristic poem

ti 9. 2013()
The Kindle Killer
               Books are not created equal in
               new digital world.
               Y




                    Apps
               T




                   Print
               I




                                 ePUB
               L
               A




                   replica HTML5
               U
               S
               I
               V




                        L   I   N   E   A   R   I   T    Y

               Novels   Childrens books, travel guides       Futuristic poem

ti 9. 2013()
The Kindle Killer
               New tech integration?
                Social reading can be huge, but there is no integration
                   policy for features
                  Sharing (not only SoMe & eMail, but within the book)
                  Annotating (not only for myself, but for sharing  and
                   receiving & filtering annotations of the others)
                  Recommending, book clubs
                  Creating content
                  Saving for clip book, combining clips
                  -> Textbooks as learning environments. Atlas.ti-like
                   tagging?



ti 9. 2013()
Do we have to abandon all hope?
ti 9. 2013()
No, in digital books
        we have just started the journey.
ti 9. 2013()
Questions?




ti 9. 2013()

More Related Content

Nxt deconstructing ux_in_ereading

  • 1. on tunnuksen symboli-osa. Deconstructing RecentExperience User trends on tunnuksen tekstiosa. Merkki ja logo muodostavat yhdess辰 Aalto- yliopiston . Harri Heikkil辰 M.Soc.Sc., graphic designer in eReading in new publishing Aalto University, School of Art and Design Researcher ti 9. 2013()
  • 3. The Kindle Killer Building blocks of eReading UX 1. Ecosystem 2. Device 3. Reading software 4. Book itself ti 9. 2013()
  • 4. The Kindle Killer 1. Ecosystem WHAT IS NEEDED: Abundance of content ti 9. 2013()
  • 5. The Kindle Killer 1. Ecosystem WHAT IS NEEDED: Abundance of content ti 9. 2013()
  • 6. The Kindle Killer 1. Ecosystem WHAT IS NEEDED: Abundance of content ti 9. 2013()
  • 7. The Kindle Killer 1. Ecosystem WHAT IS NEEDED: Abundance of content ti 9. 2013()
  • 8. The Kindle Killer 1. Ecosystem WHAT IS NEEDED: Abundance of content Good shopping UX ti 9. 2013()
  • 9. 1. Find all ebooks 2. Choose bestseller in ePUB-format 3. Buy (add to basket, sign in and pay) The Kindle Killer Harlequin 9 CLICS Libreka 7 CLICS AMAZON 6 CLICS ELISA 10 CLICS POTTER- MORE 11 CLICS X SK OVER 18 CLICS ti 9. 2013()
  • 10. The Kindle Killer y) POTTER- MORE 11 CLICS X ti 9. 2013()
  • 11. The Kindle Killer 1. Ecosystem WHAT IS NEEDED: Abundance of content Good shopping UX Easy, transparent DRM ti 9. 2013()
  • 12. The Kindle Killer User-friendly DRM? ti 9. 2013()
  • 13. The Kindle Killer User-friendly DRM? ti 9. 2013()
  • 14. The Kindle Killer Common DRM? ti 9. 2013()
  • 15. The Kindle Killer Common DRM? ti 9. 2013()
  • 16. The Kindle Killer 1. Ecosystem WHAT IS NEEDED: Abundance of content Good shopping UX Easy, transparent DRM How to create better UX for DRM outside of the walled gardens? Streaming, Social DRM, Light DRM ti 9. 2013()
  • 17. The Kindle Killer 2. Device WHAT IS NEEDED: Portability ti 9. 2013()
  • 18. The Kindle Killer Soft Book 2000 Portability? ti 9. 2013()
  • 19. The Kindle Killer Portability? Kindle Touch 2011 ti 9. 2013()
  • 20. The Kindle Killer Portability? Kindle Touch 2011 Kindle 3, 2010 ti 9. 2013()
  • 21. The Kindle Killer 2. Device WHAT IS NEEDED: Portability Better displays Fast, non-glare screen Good contrast, high resolution Read in dark Not good, but excellent usability Durability ti 9. 2013()
  • 22. The Kindle Killer Better displays? ti 9. 2013()
  • 23. The Kindle Killer Better displays? BARNES & NOBLE | NOOK Simple Touch with GlowLight ti 9. 2013()
  • 24. The Kindle Killer 3. Reading software WHAT IS NEEDED: Standards, please Up-to-date support for CSS3/HTML5 High quality font support Social reading implementation Not good, but excellent usability) (navigation, browsability ti 9. 2013()
  • 25. The Kindle Killer 3. Reading software WHAT IS NEEDED: Standards, please Up-to-date support for CSS3/HTML5 High quality font support Social reading implementation Booken Odyssey has easy togood, but excellent usability) Not use reading sofware, UI (navigation, browsability based on menus, 23 languages, hyphenates even Finnish ti 9. 2013()
  • 26. The Kindle Killer 3. Reading software WHAT IS NEEDED: Standards, please Up-to-date support for CSS3/HTML5 High quality font support Social reading implementation Booken Odyssey has easy togood, but excellent usability) Not use reading sofware, UI (navigation, browsability based on menus, 23 languages, hyphenates even Finnish ti 9. 2013()
  • 27. The Kindle Killer 4. Book WHAT IS NEEDED: Better standards for rich content Better lay-out and typography ti 9. 2013()
  • 28. The2.1 best practices check list ePub Kindle Killer Form a form! God is in details! Cover page has been proofed on e-readers to ensure control of gray shades, no marginals (B&W) Even eBook has a title page, copyright page and TOC page Major headlines start from new page with generous white space Subheads stand out clearly in body text Spacing and indentions of paragraphs are thoughtfully designed, aim is to provide coherent set of visual clues ands avoid clutter, feeling of mass of unformulated text. Some white space in margins is provided by design, not all eReaders provide easy ability to adjust it Consider using three centered dots or similar (black square, diamond) to tell reader, that h/she has reached end of some entity ti 9. 2013()
  • 29. The Kindle Killer Better lay-out? CSS3s new Paged Media spec margin border padding content ti 9. 2013()
  • 30. The Kindle Killer Better lay-out? CSS3s new Paged Media spec margin border padding content ti 9. 2013()
  • 31. The Kindle Killer ti 9. 2013()
  • 32. The Kindle Killer Deconstruction of UX 1. Ecosystem 2. Device 3. Reading software 4. Book itself ti 9. 2013()
  • 33. The Kindle Killer Deconstruction of UX 3. Reading software 1.4.Ecosystem 2. Deviceitself Book ti 9. 2013()
  • 34. The Kindle Killer Deconstruction of UX 1. Ecosystem Pour 2. Device I have content moi? 3. Reading software 丿仂? 4. Book itself So what? ti 9. 2013()
  • 35. The Kindle Killer Deconstruction of UX 1. Ecosystem 2. Device 3. Reading software 4. Book itself ti 9. 2013()
  • 36. The Kindle Killer Deconstruction of UX 1. Ecosystem 2. Device 3. Reading software 4. Book itself ti 9. 2013()
  • 37. DISCUSSION THE FUTURE ti 9. 2013()
  • 38. The Kindle Killer eBook integration still a far hope Platforms are drifting apart instead of integrating Epub 2.1, Epub 3.0, fixed lay-out ePUB, Apple additions, Amazon .azw and KF8-versions, different DRM-schemes, BiB-services, print replicas... and apps. ti 9. 2013()
  • 39. The Kindle Killer Apps, books as programs Heaven is the limit Standards according platform Concept of the book blurring When book becomes a multimedia? Policy of Random Penguin? OMG, where is the page? ti 9. 2013()
  • 40. The Kindle Killer Books are not created equal in new digital world. Novels Childrens books, travel guides Futuristic poem ti 9. 2013()
  • 41. The Kindle Killer Books are not created equal in new digital world. Y T I L A U S I V L I N E A R I T Y Novels Childrens books, travel guides Futuristic poem ti 9. 2013()
  • 42. The Kindle Killer Books are not created equal in new digital world. Y T I L A U S I V L I N E A R I T Y Novels Childrens books, travel guides Futuristic poem ti 9. 2013()
  • 43. The Kindle Killer Books are not created equal in new digital world. Y T I L A U S I V L I N E A R I T Y Novels Childrens books, travel guides Futuristic poem ti 9. 2013()
  • 44. The Kindle Killer Books are not created equal in new digital world. Y T I L A U S I V L I N E A R I T Y Novels Childrens books, travel guides Futuristic poem ti 9. 2013()
  • 45. The Kindle Killer Books are not created equal in new digital world. Y T I ePUB L A U S I V L I N E A R I T Y Novels Childrens books, travel guides Futuristic poem ti 9. 2013()
  • 46. The Kindle Killer Books are not created equal in new digital world. Y Apps T I ePUB L A U S I V L I N E A R I T Y Novels Childrens books, travel guides Futuristic poem ti 9. 2013()
  • 47. The Kindle Killer Books are not created equal in new digital world. Y Apps T I ePUB L A HTML5 U S I V L I N E A R I T Y Novels Childrens books, travel guides Futuristic poem ti 9. 2013()
  • 48. The Kindle Killer Books are not created equal in new digital world. Y Apps T Print I ePUB L A replica HTML5 U S I V L I N E A R I T Y Novels Childrens books, travel guides Futuristic poem ti 9. 2013()
  • 49. The Kindle Killer New tech integration? Social reading can be huge, but there is no integration policy for features Sharing (not only SoMe & eMail, but within the book) Annotating (not only for myself, but for sharing and receiving & filtering annotations of the others) Recommending, book clubs Creating content Saving for clip book, combining clips -> Textbooks as learning environments. Atlas.ti-like tagging? ti 9. 2013()
  • 50. Do we have to abandon all hope? ti 9. 2013()
  • 51. No, in digital books we have just started the journey. ti 9. 2013()