How We Produce Virtual Events
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COVID-19 keeps us isolated and makes convening harder. There is value to convening virtually if it's purposeful and considerate of both the benefits and the detractions of not being in the same physical space consuming a shared experience. Rather than watch a webinar and video on your own time, we should be focused on a shared virtual experience.
How We Produce Virtual Events
- 2. Introducing Pop-Ups | May 2020 humble ventures is a venture development 鍖rm that drives innovation forward in partnership with startups, investors, and established organizations. We focus on diverse entrepreneurs and those creating solutions for diverse audiences. 2
- 3. Introducing Pop-Ups | May 2020 Convening around purpose drives business value COVID-19 keeps us isolated and makes convening harder. There is value to convening virtually if it is purposeful and considerate of both the bene鍖ts and the detractions of not being in the same physical space consuming a shared experience. Rather than watch a webinar and video on your own time, we should be focused on a shared virtual experience. 3
- 4. Introducing Pop-Ups | May 2020 Re-introducing humble pop-ups Our digital events are an extension of our long-standing in-person Innovation Pop-Up series with the goal of introducing some of our strongest partners to our network of innovators around purposeful content. This curated event aims to educate, entertain, and solve speci鍖c growth and innovation-related problems for our sponsors. We produce this event using a variety of technologies to enable the best overall experience for users. 4
- 5. Introducing Pop-Ups | May 2020 Hopins platform is not your average webinar Hopins platform is easy to understand and navigable by any attendee. Interactions (polling/chat) between attendees as well as a Chatroulette-style video networking feature help individuals build meaningful connection through digital engagement. Hopin is the only platform that provides everything to host an event with sessions, keynotes, webinars, breakouts, networking, and 鍖reside chats. But thats just the front of the house. Hopin also features everything you need to manage an event from end to end: Registration pages, expos, sponsors, reception areas, backstages, and analytics. 5 Our Program includes: Panel discussion with the moderator Fireside 1-1 chats Keynote speech Ask me Anything (AMA) breakout sessions Poll beforehand to consider the demand Forced serendipity: guided video speed dating Sponsor booths Live streaming entertainment (BYOB)
- 6. Introducing Pop-Ups | May 2020 Main stage Main stage is where all the top-line programming will take place. Main Stage allows for 6 concurrent panelists to be on at the same time. Keynotes, Fireside chats and panel discussions can and will all take place on the Main Sage. 6
- 7. Introducing Pop-Ups | May 2020 Ask me anything (AMA) breakout sessions Hopin provides an opportunity to create breakout sessions during an event. During this time, the attendees will be given an option to a breakout session, which is a smaller discussion that can have up to 10 panelists. Up to 1500 attendees can view a breakout session, and breakout sessions can run concurrently, providing different tracks of programming for attendees to choose over a speci鍖c period of time. 7
- 8. Introducing Pop-Ups | May 2020 Forced serendipity: guided video networking When you join a 1-on-1, you are paired up with one person at a time via Hopins video chat for a predetermined amount of time set by the organizer it could be two minutes or ten minutes! Once the time is up (theres a timer), Hopin automatically moves you to the next person. Matching is 100% random. Youll never meet the same person twice at a Hopin event, however we can set speci鍖c groups of attendees to meet each other. The organizer can set certain ticket types to meet with only other certain ticket types. We could have folks in other markets only be matched with people outside of their geographic market so that they can expand their network. You can stop meeting with someone and move to the next person anytime you want. 8
- 9. Introducing Pop-Ups | May 2020 Sponsor booths 9
- 10. Introducing Pop-Ups | May 2020 Live streaming entertainment (BYOB) 10
- 11. Introducing Pop-Ups | May 2020 Bene鍖ts for sponsors Hyperlinked sponsor logo displayed prominently on Registration page (outside event) Hyperlinked sponsor logo displayed prominently on Reception page (inside event) Sponsors can be given an expo vendor booth to showcase their products and services, with either pre-recorded videos or a live video stream session in the booth. Booths have a customizable lead generation feature built-in for capturing attendee interest. Sponsor booths can be ordered by priority so that higher priority booths are more visible at the top of the page. Sponsor booths can be made different sizes: small, medium, and large, in the Expo area, similar to 鍖oor space at a trade show. Sponsors can be given a speaking segment on the main stage. With RTMP streaming, commercials and messages can be displayed in between Stage presentations. 11 Sponsors can have sponsored chat messages in the chat's that are highlighted in color so they stand out from the rest. Sponsors can sponsor breakout sessions in the Sessions area. The sponsor's branding can appear on the images of each session. Sponsors branding can be featured in the main event hero image on the Registration page, Reception page, and watermarked on the Stage backdrop. Sponsors can receive the full list of attendees with name, email, location, and ticket type purchased. Sponsors can receive event analytics reports -- referral source, turnout percentage, registration visits vs. conversions, connections made during event, country, device, etc. Sponsors can receive recordings, chat transcripts for both the event chat and sessions chat, and poll data from the event once 鍖nished.
- 12. Introducing Pop-Ups | May 2020 Case Study: VC in DC LOVED the format. - CEO & Co-Founder Youve curated an excellent group and I really enjoyed the networking roulette. - Southeast Startup Lead It was an honor to be a part of this, appreciate you reaching out and including me. Id love to do it again. - Vice President 12 Challenge: VC in DC, a membership organization, wanted to host an online event like its in-person quarterly event for Washington, DC-area VCs, angel investors, early-stage growth equity, and venture debt firms. Approach: We coordinated and produced an online gathering replicating the engagement and warmth of VC in DCs long-standing in-person events. At the virtual Pop-Up attendees learned, interacted, and connected with people from wherever.
- 13. Introducing Pop-Ups | May 2020 Our diverse team opens access to capital and networks A 4x founder, he started humble ventures in 2014 to address the gaps between enterprise organizations and startups. He leads our partnership with Ogilvy Consulting, advises Fortune 100 and is focused on digital transformation & innovation. He holds a BA from Georgetown University and an MBA from Babson College. A 4x founder, Harry brings transferable skills and experiences in managing an accelerator, due diligence with early-stage venture capital fund, and exiting an e-commerce startup. He has a BA from University of Maryland, MA from Georgetown University, and MBA from Babson College. Kayode has worked with startups for the bulk of his 20 year career across 鍖nancial services (JPMorgan), media (Universal), and entertainment (Sony). He holds a BA from Harvard University and an MBA from USC Marshall School of Business. 13 Ajit Verghese General Partner & Founder Expertise: Innovation, Product Development, Digital Transformation, Lean Startup, Design Thinking Harry Alford Partner & Co-Founder Expertise: Community, Innovation, Investor Relations, Lean Startup, Design Thinking Kayode Owens Partner & Co-Founder Expertise: Finance, Partnerships, Innovation, Growth Strategy Ritesh Patel Chief Digital Of鍖cer Ogilvy Consulting Expertise: Digital Health, Product Development, Partnerships, Innovation Peter Fasano Global Consulting Principal Ogilvy Consulting Expertise: Digital Strategy, Innovation, Marketing, Partnerships Ritesh has deep digital and healthcare expertise, and provides leadership and guidance for Ogilvy's customers. He has made a name for himself as a pioneer of the use of digital, social, and mobile in healthcare and is an outspoken digital evangelist. Peter is Managing Partner and founder of the Digital Transformation practice at Ogilvy Consulting. He applies his expertise in business strategy, digital marketing, and innovation while designing and delivering transformational programs, guiding consulting teams and directly advising clients.
- 14. Introducing Pop-Ups | May 2020 By combining diverse startup founders and corporate innovation veterans, humble helps partners hack growth, develop new offerings, reach new customers and effectively navigate the ever-changing customer experience. h 14