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swot analysis of akzo nobel segmentation b2b and b2c markets promotional activities distribution strategies of players porter’s 5 forces analysis products in various price segments product features major players and brands methods adopted to tackle competition history & evolution of bisleri net take away hypotheses and their justification marketing strategies adopted positioning and re-positioning competitors-generic & others market research analysis repayment schedule procedures associated with term loans types and features of term loans pros and cons of term loans appraisal of project syndicated loans modes of financing purpose of term loans major brands industry linkages institutional markets market shares paint industry promotional activities of various companies asian paints and akzo nobel distribution strategies of berger paints segmentation – price (exterior – interior)