B2B Social Media and Digital Marketing at Unify 鈥� One of the world鈥檚 leading unified communications vendors
Industry
Technology / Software / Internet
About
For me, B2B Social Media is about people, not just business. Automated tools can get you so far but ultimately a brand鈥檚 social voice needs to have an intelligent proactive person behind it. That鈥檚 me. I invest time and intellect in understanding the marketplace that I am operating in, the people who influence it and content that will be engaging. I then work continuously to personally engage audiences and therefore build engagement with the organization I represent.
Working in website design and content management has shown me how social and web assets can work powerfully together to reinforce their combined impact.
A great thing about digital, is the immediate feedback it generates
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