North America Gillette, Senior Manager, Consumer & Market Knowledge
Industry
Consumer Products
About
What I find interesting: leveraging lateral thinking to find solutions to old problems or new opportunities, integrating complex and disparate information into actionable insights, looking to both the future and the past as a way to inspire creative thinking, creating holistic solutions that are long lasting, yet agile, using consumer psychology/dual process theory as a lens to give consumers a seamless brand and product experience.
I lead consumer and retail insights on global and regional brands. This has given me experience with creating innovation pipelines, consumer segmentation, new campaign development, media planning, volume forecasting, eCommerce innovation, brand adjacency de...
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