I bring the voice of the customer into relevant decision making processes within the global product, marketing and innovation teams at Telefonica. Currently, I am responsible for managing global customer research projects to support our internal teams on how to best gain a business advantage based on qualitative and quantitative consumer and business insights.
In addition, as part of a multidisciplinary market intelligence team, I seek, test and apply emerging and innovative methodologies such as social, mobile, and consumer trends research to complement traditional methods.
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