Seasoned account management professional with expertise in digital, direct, and integrated advertising across industries, including telecom and mobile, consumer electronics, personal and business computers, pharmaceuticals, and travel.
CRM experience in every phase of the sales funnel including image campaigns to increase consideration, tactical executions to generate new leads and convert sales, and ongoing data-driven relationship management to maximize revenue through increased share-of-spending, up-sell/cross-sell, reduced attrition, referrals and advocacy.
Especially interested in social media, mobile apps, and other new technologies and how they can drive trial,...
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