Over 10 years in financial services marketing working across three blue chip brands. Product and category innovator, including designing and launching the UK's first green current account (HSBC) and the UK's first truly green home insurance (M&S Money). Previously have lead major campaigns for HSBC (Green Sale) and Barclaycard (launch of Barclaycard South Africa and JV with Standard Bank). Implementation of Customer Value Management at Barclaycard and launch of Barclaycard Business.
Strong experience in brand marketing, digital marketing, customer value management, segmentation, insight, direct marketing, product management, P&L management, proposition development and M&A.
Driven to...
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