Marketing Researcher and Lecturer at Prasetiya Mulya University
Industry
Education
About
Suherman has passion in developing humanity, fond of help people in need.
Love nature and trip adventure. Has a good sense of humor, he keep trying to spread compassion and love all living creature in learning and practicing Buddha Dharma.
His current activities are; Marketing and Selling Lecturer and Researcher, Columnist, Corporate Trainer in; Channel Management, Pricing Strategy, Value Innovation; Communicating Customer Value; Delivering Customer Value; Brand Management; Segmenting Strategy; Targeting Strategy; Differentiation Strategy; Positioning Strategy; Product Strategy; Cognitive Approach and Affective Approach to Consumer Behavior; Managing Channel Effectively, and other ma...
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