Protecting and Managing Your Online Reputation
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Reviews can impact your law firm's success. Learn how you leverage reviews to generate leads and what you need to do to protect your brand.
![Rule 7.6. Computer-Accessed Communications [Enforcement of Rule 7.6(d) is
suspended, until further notice, by order of the Supreme Court of Louisiana, dated
September 22, 2009.] (a) Definition. For purposes of these Rules, computer-accessed
communications are defined as information regarding a lawyers or law firms
services that is read, viewed, or heard directly through the use of a computer.
Computer-accessed communications include, but are not limited to, Internet
presences such as home pages or World Wide Web sites, unsolicited electronic mail
communications, and information concerning a lawyers or law firms services that
appears on World Wide Web search engine screens and elsewhere. (b) Internet
Presence. All World Wide Web sites and home pages accessed via the Internet that
are controlled, sponsored, or authorized by a lawyer or law firm and that contain
information concerning the lawyers or law firms services: (1) shall disclose all
jurisdictions in which the lawyer or members of the law firm are licensed to
practice law; (2) shall disclose one or more bona fide office location(s) of the
lawyer or law firm or, in the absence of a bona fide office, the city or town of
the lawyers primary registration statement address, in accordance with
subdivision (a)(2) of Rule 7.2; and With amendments through June 2, 2016. 48
(3) are considered to be information provided upon request and, therefore,
are otherwise governed by the requirements of Rule 7.9.
Quick Translation:
All online representations
of your law firm (i.e. your
website, listing sites, etc.)
must include your correct
address & contact
information.](https://image.slidesharecdn.com/protectingandmanagingyouronlinereputation-180223141036/85/Protecting-and-Managing-Your-Online-Reputation-5-320.jpg)
Protecting and Managing Your Online Reputation
- 1. Protecting and Managing Your Online Reputation Megan Hargroder
- 2. Megan Hargroder Founder and CEO of Conversations, LLC Previous TV News Reporter at KADN in Lafayette Host of live and online workshops on using social media to drive traffic and increase leads Speaking Engagements CLE Seminars hosted by the Louisiana Bar Association Small Firm Bootcamp hosted by Paperless Chase. New Orleans Entrepreneur Week American Association for Justice @heyitsmegan conversations.be @heyitsmegan ConversationsDigital.com Founder and CEO of Conversations, LLC Previous TV News Reporter at KADN in Lafayette Host of live and online workshops on using social media to drive traffic and increase leads Megan Hargroder Speaking Engagements CLE Seminars hosted by the Louisiana Bar Association Small Firm Bootcamp hosted by Paperless Chase. New Orleans Entrepreneur Week American Association for Justice
- 3. In todays digital world, your law firms online reputation could determine how successful your practice is. 84% of consumers trust an online review as much as a personal recommendation 74%of consumers say that a positive review makes them trust a local business.
- 4. Own your name online (before someone else does) www.HargroderLawFirm.com Facebook.com/HargroderLawFirm @HargroderLawFirm www.google.com/+HargroderLawFirm
- 5. Rule 7.6. Computer-Accessed Communications [Enforcement of Rule 7.6(d) is suspended, until further notice, by order of the Supreme Court of Louisiana, dated September 22, 2009.] (a) Definition. For purposes of these Rules, computer-accessed communications are defined as information regarding a lawyers or law firms services that is read, viewed, or heard directly through the use of a computer. Computer-accessed communications include, but are not limited to, Internet presences such as home pages or World Wide Web sites, unsolicited electronic mail communications, and information concerning a lawyers or law firms services that appears on World Wide Web search engine screens and elsewhere. (b) Internet Presence. All World Wide Web sites and home pages accessed via the Internet that are controlled, sponsored, or authorized by a lawyer or law firm and that contain information concerning the lawyers or law firms services: (1) shall disclose all jurisdictions in which the lawyer or members of the law firm are licensed to practice law; (2) shall disclose one or more bona fide office location(s) of the lawyer or law firm or, in the absence of a bona fide office, the city or town of the lawyers primary registration statement address, in accordance with subdivision (a)(2) of Rule 7.2; and With amendments through June 2, 2016. 48 (3) are considered to be information provided upon request and, therefore, are otherwise governed by the requirements of Rule 7.9. Quick Translation: All online representations of your law firm (i.e. your website, listing sites, etc.) must include your correct address & contact information.
- 6. Know where people could be leaving reviews (and monitor them)
- 7. Complete all online listings and make sure theyre consistent (Tip: Create a profile consistency log) Tool: Moz Local pushes accurate location data to all the major data aggregators and directories then helps you close duplicate and inconsistent business listings | moz.com/local
- 8. Know when theyre talking to you (and about you)
- 9. Facebook Autoresponder Trick: If you dont want to communicate with clients / potential clients via the message feature on Facebook, you can set an autoresponder.
- 10. Get an SSL certificate - Its a matter of trust. Chrome, Firefox, IE, Safari, have started labeling non-HTTPS sites as Not Secure in a way that the users cant ignore it. This could and would damage your online reputation.
- 12. It takes 20 years to build a reputation and five minutes to ruin it. If you think about that, youll do things differently. - Warren Buffett