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Singapore Airlines

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The document proposes several ideas to promote Singapore Airlines' KrisWorld in-flight entertainment system. It suggests using online videos, print ads in targeted magazines, in-store screens at Starbucks locations, and partnerships between the airline's frequent flyer program and Starbucks to allow customers to earn and redeem points between the two programs. The overall goal is to show potential customers the large screen sizes on Singapore Airlines flights and create additional opportunities to experience them both in the air and on the ground.

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Tuesday, 10 January 12
Brief Promote Singapore Airlines KrisWorld in-flight entertainment. Tuesday, 10 January 12
Problem Going on long-haul flights can be a pain. With only your seat and next door neighbour, theres nothing much you can do apart from sleep and stare out the window. Tuesday, 10 January 12
Insight Singapore Airlines is one of the first airlines to have updated their in-flight entertainment and fitted some of the biggest TV screens - ranging from Economy to Suites/First Class. Tuesday, 10 January 12
Online Invite YouTube viewers to enter full-screen to experience the screen size that SIA has got. Tuesday, 10 January 12
Print Depending on media and flight class, we target potential customers by showing them literally how big the size of the screen theyll be gettingwhen flying with SIA. Tuesday, 10 January 12
Print An example for Business Class. Wed use this print in targeted magazines and papers such as The Economist, The Financial Times and etc. Tuesday, 10 January 12
In-Store To further promote the screen, SIA would collaborate with Starbucks to create a whole new experience for coffee drinkers and flyers. These screens would be available for rent at selected Starbucks outlets. Customers will be able to utilise a bigger screen when sipping coffee on a rainy day. Tuesday, 10 January 12
Frequent Flyer/Buyer For customers flying with Singapore Airlines, theyll be able to enjoy their usual drinks from Starbucks on flights and in lounges. Frequent Flyer Programme KrisFlyer from SIA can be used for discounts and to purchase drinks in Starbucks. Customers could also collect points from Starbucks which would then accumulate to KrisFlyer points. Tuesday, 10 January 12

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Singapore Airlines

  • 2. Brief Promote Singapore Airlines KrisWorld in-flight entertainment. Tuesday, 10 January 12
  • 3. Problem Going on long-haul flights can be a pain. With only your seat and next door neighbour, theres nothing much you can do apart from sleep and stare out the window. Tuesday, 10 January 12
  • 4. Insight Singapore Airlines is one of the first airlines to have updated their in-flight entertainment and fitted some of the biggest TV screens - ranging from Economy to Suites/First Class. Tuesday, 10 January 12
  • 5. Online Invite YouTube viewers to enter full-screen to experience the screen size that SIA has got. Tuesday, 10 January 12
  • 6. Print Depending on media and flight class, we target potential customers by showing them literally how big the size of the screen theyll be gettingwhen flying with SIA. Tuesday, 10 January 12
  • 7. Print An example for Business Class. Wed use this print in targeted magazines and papers such as The Economist, The Financial Times and etc. Tuesday, 10 January 12
  • 8. In-Store To further promote the screen, SIA would collaborate with Starbucks to create a whole new experience for coffee drinkers and flyers. These screens would be available for rent at selected Starbucks outlets. Customers will be able to utilise a bigger screen when sipping coffee on a rainy day. Tuesday, 10 January 12
  • 9. Frequent Flyer/Buyer For customers flying with Singapore Airlines, theyll be able to enjoy their usual drinks from Starbucks on flights and in lounges. Frequent Flyer Programme KrisFlyer from SIA can be used for discounts and to purchase drinks in Starbucks. Customers could also collect points from Starbucks which would then accumulate to KrisFlyer points. Tuesday, 10 January 12