Facebook insights
- 1. Facebook Insights Hiubert Lim
- 2. What is it “provides Facebook Page owners and Facebook Platform developers with metrics around their content” – Facebook
- 3. Features User Activity Page Views External Referrers Media Consumption Demographics Gender Age Countries
- 4. DEMO
- 5. Benefit Understand the performance of your Page Learn which content resonates with your audience Optimize how you publish to your audience so that people will tell their friends about you.
- 6. Disadvantage Some features are only available to established Facebook Page No reporting function
- 7. Thank You
Editor's Notes
- #3: By understanding and analyzing trends within user growth and demographics, consumption of content, and creation of content, Page owners and Platform developers are better equipped to improve their business with Facebook.Facebook Insights measures user exposure, actions, and behavior relating to your Social Ads and Facebook Page. By understanding activity and performance, fans and ad respondents, and trends and comparisons, you are better equipped to improve your business on Facebook and elsewhere.
- #4: User activity:Page Views:Total number of views of your Facebook Page, during the date range you specified.Tab Views:Number of views that each tab on your Page received when logged-in users visited your Page, during the date range you specified.External Referrers:Number of views coming from the top referring external domains sending traffic to your Page, during the date range you specified.Media Consumption:After you post a Facebook video, a photo, or an audio clip, users are able to click to consume that piece of content. This data corresponds to number of views of that your videos, photos and audio clips received on that day, during the date range you.DemographicsGender and Age:Aggregated demographic data about the people who like your Page based on the age and gender information they provide in their profiles (timelines). This data corresponds to the date range you specified.Countries:Number of people who like your Page, broken down by country based on the geolocation of users' IP addresses.Cities:Number of people who like your Page, broken down by city based on the geolocation of users' IP addresses.Language:Number of people who liked your Page, broken down by language, based on the default language setting selected when accessing Facebook.