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LUX
PERIENCE

Experiential luxury 
life beyond bling
Sales of luxury experiences makes up almost 55 percent of
total luxury spending worldwide and, year on year, has grown
50 percent faster than sales of luxury goods. The trend is
explained, in part, by demographics  as the consumers who
drove the luxury boom in the 1990s start to retire.

LVMH, one of the worlds largest luxury companies, is developing its Cheval Blanc hotel franchise;
there is already one Cheval Blanc hotel in Courchevel, a French ski resort, and another in the
Maldives, and LVMH plans to open locations in Oman and Egypt.
LUX
PERIENCE

Fashion Hotels are an overall branding effort in creating
a lifestyle for the customer that will be loyal on many levels.
With their hands in the hotel business, fashion houses are
establishing themselves as a name in luxury travel.
(Versace, Armani, Moschino, Missoni)

VERSACE FASHION HOTEL
LUX
PERIENCE

Fashion Hotels are an overall branding effort in creating
a lifestyle for the customer that will be loyal on many levels.
With their hands in the hotel business, fashion houses are
establishing themselves as a name in luxury travel.
(Versace, Armani, Moschino, Missoni)

MISSONI FASHION HOTEL
LUX
PERIENCE

Fashion Hotels are an overall branding effort in creating
a lifestyle for the customer that will be loyal on many levels.
With their hands in the hotel business, fashion houses are
establishing themselves as a name in luxury travel.
(Versace, Armani, Moschino, Missoni)

MOSCHINO FASHION HOTEL
LUX
PERIENCE

Louis Vuitton in Harrods: A two-story expansion that has
almost tripled its space. This means it can now offer an
expanded range of travel accessories, including the new
business- travel line with the Zephyr four-wheel monogram
case as well as the full men's collection.
Ad

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Luxperience

  • 1. LUX PERIENCE Experiential luxury life beyond bling Sales of luxury experiences makes up almost 55 percent of total luxury spending worldwide and, year on year, has grown 50 percent faster than sales of luxury goods. The trend is explained, in part, by demographics as the consumers who drove the luxury boom in the 1990s start to retire. LVMH, one of the worlds largest luxury companies, is developing its Cheval Blanc hotel franchise; there is already one Cheval Blanc hotel in Courchevel, a French ski resort, and another in the Maldives, and LVMH plans to open locations in Oman and Egypt.
  • 2. LUX PERIENCE Fashion Hotels are an overall branding effort in creating a lifestyle for the customer that will be loyal on many levels. With their hands in the hotel business, fashion houses are establishing themselves as a name in luxury travel. (Versace, Armani, Moschino, Missoni) VERSACE FASHION HOTEL
  • 3. LUX PERIENCE Fashion Hotels are an overall branding effort in creating a lifestyle for the customer that will be loyal on many levels. With their hands in the hotel business, fashion houses are establishing themselves as a name in luxury travel. (Versace, Armani, Moschino, Missoni) MISSONI FASHION HOTEL
  • 4. LUX PERIENCE Fashion Hotels are an overall branding effort in creating a lifestyle for the customer that will be loyal on many levels. With their hands in the hotel business, fashion houses are establishing themselves as a name in luxury travel. (Versace, Armani, Moschino, Missoni) MOSCHINO FASHION HOTEL
  • 5. LUX PERIENCE Louis Vuitton in Harrods: A two-story expansion that has almost tripled its space. This means it can now offer an expanded range of travel accessories, including the new business- travel line with the Zephyr four-wheel monogram case as well as the full men's collection.