Sales of luxury experiences such as hotels and travel make up 55% of total luxury spending globally, growing 50% faster than luxury goods. LVMH is expanding its luxury hotel brand Cheval Blanc with locations in France, the Maldives, Oman, and Egypt. Fashion houses like Versace, Armani, Moschino, and Missoni are also entering the hotel industry to establish themselves as luxury travel brands and create loyal customers. Louis Vuitton expanded its store space in Harrods to showcase more travel accessories including its business travel and men's collections.