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Challenge:Future Promotion in the HKUST

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Alexander She £¨ÙÜöÁÏ££©
Alexander She £¨ÙÜöÁÏ££©

This is my presentation slide for the HKUST Global Business Program, the top business bachelor degree in Hong Kong. By using my personal consulting experience with Empower Shop, I illustrate the importance of youth involvement in public affairs.

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Empower Shop ¨C An Action Approach to Social Enterprises Alexander, SHE HKUST - GBUS Townhall Meeting
Background Wh- Questions Explanation Who ? The Hong Kong Society for the Blind (HKSB) 1 ? Established in 1956 to provide rehabilitation service ? Empower Shop (ES) is their grocery employing the visually impaired members Where ? Headquarters in Shek Kei Mei 2 ? Also district branches to reach out more blind Why ? No sustainably positive financial results 3 ? No solutions after repeated attempts 4 How ¡­ but how?
Website http://www.hksb.org.hk/en/index.php?option=com_content&view=article&id=47&Itemid=44
What we learn, What we face Marketing First, positioning! Second, 4P strategies! Information System No Point of Sale (POS) system Finance Capital tied-up Management Ability-job mismatch Different people from different fields speak differently
Business Intelligence and Data Mining Market-driven Approach Data-driven Approach ? Adopted by most companies ? New approach of thinking data ? Plan ? Do ? Check ? Act ? Emphasize on ¡®Act-Plan¡¯ ? Emphasize on market research ? Emphasize on in-depth understanding of data (i.e. business intelligence) 1 Data-driven approach Plan Data as resources and knowledge 4 Act Do 2 Check 3
Performance Net Profit / Loss (from Aug to Nov 2011) Boosted by the anniversary events 2000 $1,729.37 1500 1000 25.66x 11.73x $826.05 500 64.85033333 0 -500 -690.6583333 -1000 August September October November
Illustration ¨C an hypothetical example Code Items Type Price Price Sales Sales Sales Notes (Oct) (Nov) (Nov) Rank Rank (Nov) (Oct) B303 Mango slice Food 9 9 80 1 3 Similar snack products B335 Apple Food 8 9 75 2 5 can be slice snack introduced B328 Mentos Food 13 13 5 4 / Inventory! B303 B335 B328 Mango slice snack Apple slice snack Mentos
Reflection
Challenge:Future
Challenge:Future Our partners, expert advisors and sponsors ¡­
See you in Slovenia!

More Related Content

Challenge:Future Promotion in the HKUST

  • 1. Empower Shop ¨C An Action Approach to Social Enterprises Alexander, SHE HKUST - GBUS Townhall Meeting
  • 2. Background Wh- Questions Explanation Who ? The Hong Kong Society for the Blind (HKSB) 1 ? Established in 1956 to provide rehabilitation service ? Empower Shop (ES) is their grocery employing the visually impaired members Where ? Headquarters in Shek Kei Mei 2 ? Also district branches to reach out more blind Why ? No sustainably positive financial results 3 ? No solutions after repeated attempts 4 How ¡­ but how?
  • 4. What we learn, What we face Marketing First, positioning! Second, 4P strategies! Information System No Point of Sale (POS) system Finance Capital tied-up Management Ability-job mismatch Different people from different fields speak differently
  • 5. Business Intelligence and Data Mining Market-driven Approach Data-driven Approach ? Adopted by most companies ? New approach of thinking data ? Plan ? Do ? Check ? Act ? Emphasize on ¡®Act-Plan¡¯ ? Emphasize on market research ? Emphasize on in-depth understanding of data (i.e. business intelligence) 1 Data-driven approach Plan Data as resources and knowledge 4 Act Do 2 Check 3
  • 6. Performance Net Profit / Loss (from Aug to Nov 2011) Boosted by the anniversary events 2000 $1,729.37 1500 1000 25.66x 11.73x $826.05 500 64.85033333 0 -500 -690.6583333 -1000 August September October November
  • 7. Illustration ¨C an hypothetical example Code Items Type Price Price Sales Sales Sales Notes (Oct) (Nov) (Nov) Rank Rank (Nov) (Oct) B303 Mango slice Food 9 9 80 1 3 Similar snack products B335 Apple Food 8 9 75 2 5 can be slice snack introduced B328 Mentos Food 13 13 5 4 / Inventory! B303 B335 B328 Mango slice snack Apple slice snack Mentos
  • 10. Challenge:Future Our partners, expert advisors and sponsors ¡­
  • 11. See you in Slovenia!