I began my legal marketing career in 1998, after spending 10 years working with non-profit and member service organizations. After serving in senior marketing positions with AmLaw 100 law firms, I am currently the Director of Marketing for Barger & Wolen LLP, a mid-sized law firm based in Los Angeles. As the firm鈥檚 first marketing director, I have been charged with developing a comprehensive marketing and business development program.
In May 2008, I launched The Legal Watercooler, a blog dedicated to the conversations surrounding the business of law. An early adopter to social media and social networking, I can be followed on Twitter at @heather_morse and connected here LinkedIn. In a...
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