Mobile Monday Berlin
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The document discusses the history and future of augmented reality becoming a mass medium. It outlines how AR first emerged in the 1990s with multimedia PCs and phones, gained traction in the late 2000s with smartphones, and is now poised for mass adoption. The document argues we are at the point of "Mass Market" adoption, just as the web was in the late 1990s, and companies should start developing AR applications now.
Mobile Monday Berlin
- 1. Mobile Augmented Reality Mass Market and Business Opportunities - www.hoppala.eu - Marc Ren辿 Gardeya
- 2. www.hoppala.eu Marc Ren辿 Gardeya, Founder and CEO - www.hoppala.eu - Marc Ren辿 Gardeya
- 3. Mobile Augmented Reality What it is and how it works Mass market and business opportunities Berlin Wall 3D - www.hoppala.eu - Marc Ren辿 Gardeya
- 4. Augmented Reality airtagging optic internet synthetic environment - www.hoppala.eu - Marc Ren辿 Gardeya
- 5. - www.hoppala.eu - Marc Ren辿 Gardeya
- 6. Its been there before Tom Caudell - www.hoppala.eu - Marc Ren辿 Gardeya
- 7. How it works Camera Screen Location Direction Information - www.hoppala.eu - Marc Ren辿 Gardeya
- 8. Markerless Tracking gps compass - www.hoppala.eu - Marc Ren辿 Gardeya
- 9. Markerbased Tracking - www.hoppala.eu - Marc Ren辿 Gardeya
- 10. Markerless Markerbased works everywhere needs markers only outside works inside - www.hoppala.eu - Marc Ren辿 Gardeya
- 11. Augmented Reality is to become the emerging Mass Medium - www.hoppala.eu - Marc Ren辿 Gardeya
- 12. History repeating Mass adoption New medium New devices - www.hoppala.eu - Marc Ren辿 Gardeya
- 13. 1994 - Multimedia PC Multimedia Devices - www.hoppala.eu - Marc Ren辿 Gardeya
- 14. 1995 - Rich Local Content Multimedia Rich Local Devices Content - www.hoppala.eu - Marc Ren辿 Gardeya
- 15. 1996 New Medium Gains Traction Multimedia Rich Local New Medium Devices Content Gains Traction - www.hoppala.eu - Marc Ren辿 Gardeya
- 16. 1996 - Curated Ecosystem Multimedia Rich Local New Medium Curated Devices Content Gains Traction Ecosystem - www.hoppala.eu - Marc Ren辿 Gardeya
- 17. 1997 - Massive Distribution Multimedia Rich Local New Medium Curated Massive Devices Content Gains Traction Ecosystem Distribution - www.hoppala.eu - Marc Ren辿 Gardeya
- 18. 1998 Medium Specific Content Multimedia Rich Local New Medium Curated Massive Medium Devices Content Gains Traction Ecosystem Distribution Speci鍖c Content - www.hoppala.eu - Marc Ren辿 Gardeya
- 19. 1998 - Mass Market Multimedia Rich Local New Medium Curated Massive Medium Mass Market Devices Content Gains Traction Ecosystem Distribution Speci鍖c Content Adoptation - www.hoppala.eu - Marc Ren辿 Gardeya
- 20. 2008 - Multimedia Phone Multimedia Devices - www.hoppala.eu - Marc Ren辿 Gardeya
- 21. 2009 - Rich Local Content Multimedia Rich Local Devices Content - www.hoppala.eu - Marc Ren辿 Gardeya
- 22. 2009 New Medium Gains Traction Multimedia Rich Local New Medium Devices Content Gains Traction - www.hoppala.eu - Marc Ren辿 Gardeya
- 23. 2010 - Curated Ecosystem Multimedia Rich Local New Medium Curated Devices Content Gains Traction Ecosystem - www.hoppala.eu - Marc Ren辿 Gardeya
- 24. 2010 - Massive Distribution AR Phones sold 2009: 10 Mio. 2010: 180 Mio. 2011: 400 Mio. 2013: 1.300 Mio Massive Distribution Multimedia Rich Local New Medium Curated Massive Devices Content Gains Traction Ecosystem Distribution - www.hoppala.eu - Marc Ren辿 Gardeya
- 25. 2010 Medium Specific Content Happy easter! again! Loo king forward to see you Multimedia Rich Local New Medium Curated Massive Medium Devices Content Gains Traction Ecosystem Distribution Speci鍖c Content - www.hoppala.eu - Marc Ren辿 Gardeya
- 26. ??? - Mass Market Now is the time to start developing! Multimedia Rich Local New Medium Curated Massive Medium Mass Market Devices Content Gains Traction Ecosystem Distribution Speci鍖c Content Adoptation - www.hoppala.eu - Marc Ren辿 Gardeya
- 27. www.hoppala.eu - www.hoppala.eu - Marc Ren辿 Gardeya
- 28. Easter Greetings Place 3D easter eggs from web and mobile Leave a message for your friend Happy easter! again! Looking forward to see you - www.hoppala.eu - Marc Ren辿 Gardeya
- 29. Berlin Wall 3D - www.hoppala.eu - Marc Ren辿 Gardeya - www.superimpose.eu - Christian Meinhardt
- 30. Berlin Wall 3D - www.hoppala.eu - Marc Ren辿 Gardeya - www.superimpose.eu - Christian Meinhardt
- 31. THANK YO U! www.hoppala.eu Marc Ren辿 Gardeya, Founder and CEO - www.hoppala.eu - Marc Ren辿 Gardeya