Richard develops and executes social media strategies for brands seeking to engage with key audiences on platforms like Twitter and Facebook. Richard is experienced in content strategy, community management, audience analysis, social media measurement and crisis/issues monitoring, and has applied his skills for clients in the enterprise technology, financial services and consumer products industries.
Specialties: social media measurement, brand conversation analysis, community research, content strategy, community management, crisis/issues monitoring, competitive landscape analysis, social platform analysis, emerging platform evaluation, brand management