Companies that are still thinking about how to do 2.0 probably don鈥檛 have the DNA nor the necessity to change their way of work. Companies who are doing 2.0 should understand the benefits by now. It is time has come to look forward to a smarter web that will allow us to use social media to increase our quality and efficiency. Welcome Web 3.0!
If you want to know more about what I think:
http://hhvo.wordpress.com
http://www.slideshare.net/hvo
http://www.twitter.com/simplyh
http://blog.componence.com/author/hvo/
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