I lead growth experimentation and modeling at Edmodo. This includes ownership of landing pages, SEO strategy, in-product viral loops, signup and on-boarding experience and teacher/student profiles.
The KPIs for my team are:
1. Visits: The focus for this KPI is around SEO for public facing pages, invitation loops and contextual invites.
2. Visit-to-registration: The focus for this KPI is around personalization experiments on landing page and other public pages (including teacher profile), single sign on integration etc.
3. Registration-to-activation: The focus for this KPI is around understanding activations using data models, personalized and contextual on-boarding experience with rem...
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