Entrepreneur, customer research specialist and market research innovator. I consult, coach and speak on startup strategy, customer development methods and disruptive innovation. I am the inventor of the Product-Market Fit Roadmap, enabling emerging brands to exploit its buyer journey behaviours.
I help technology founders with their product-market fit challenges through customer research and segmentation to build growth strategies that work.
The Product-Market Fit Roadmap is a strategic framework designed to help seed-funded startups validate its growth strategy. It uses needs-based segmentation (minimum viable segment MVS), resource analysis, capability analysis and ecosystem analysi...
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