Alex Frias is a blend of Strategic Marketing Executive, Cultural Marketer, Brand Builder, World Class Event Producer, and Digital Architect.
Alex has spent the past 15 years blending Fortune 500 brands with cultural programming while simultaneously growing and launching small to medium size lifestyle and digital media companies.
Alex is currently co-founder and president of Track Marketing Group, an award winning brand experience agency that specializes in experiential marketing, social media, and consumer sweepstakes.
Alex has activated campaigns for category leaders including PepsiCo, Apple Music, New Balance, Twitter, Heineken, Diageo, BACARDI and Kraft Foods.
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