Personal Information
Organization / Workplace
Mexico City Area, Mexico Mexico
Occupation
Vice President Sales Mexico & Centro America
Industry
Technology / Software / Internet
Website
About
I am Industrial Engineer from the Pontificia Universidad Catolica de Chile and I have a Master Degree (MBA) recieved from the Universidad Adolfo Ibañez de Chile.
More than 15 years of expirience in Marketing, Internet Measurement, Online Research and Internet's Business, in the Markets of Mexico, Peru, Ecuador, Chile and Centroamérica.
Currently I run comScore in Mexico and Latinamerica since 2008.
Research's Commitee President for IAB since 2013.-
International Speaker for Internet Audience Measuerement, Online Ad Effectiveness, Social Media, Mobile, Ecommerce, etc.
Online Metric's Teacher in several Universities, as Tecnologico de Monterrey, Instituto Peruano de Publicidad, Universi.
Contact Details
Tags
comscore
comercio electronico
ecommerce
retail
marchant
inteligencia digital
benchmark
alcance
display
monitoreo de campañas digitales
inversion publicitaria
inversion digital
frecuencia
twitter
facebook
redes sociales
google+
metricas
bsl
branding digital
ad effectiveness
vce
viewability
visibilidad
e-commerce
mercado
mexico
amipci 2015
ipsos
fusion
crossmedia
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