John McCarthy is a marketing and business development strategist with 15 years’ experience developing and optimizing digital marketing campaigns and social media engagements across local, regional, national and international (cross-border commerce) markets. In addition, John has 10 years of brand management and product development within financial services.
Collectively John’s work delivers measurable business value for both public and privately-held companies in areas such as growth marketing (e.g. increased revenue, improved profit margins) and retention marketing (e.g. customer lifetime value, lifecycle marketing).