I鈥檓 truly fascinated by the human experience and what makes people tick. I'm equally intrigued by what connects us to certain brands and propels us away from others.
So it鈥檚 not surprising that I鈥檝e spent my career in advertising and research helping businesses and brands connect with their consumers on a human level and create meaningful brand experiences that drive business results.
As a brand strategist, I鈥檝e covered the gamut:
~ Consulting with innovation teams on product concepts, naming and package design.
~ Facilitation of brainstorms and workshops with client teams and integrated agency teams.
~ Research & moderating including (but not limited to) consumer/emotional journeys, ...
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