Ian Yeoman is the world's only professional crystal ball gazer or futurologist specializing in travel and tourism. Ian learned his trade as the scenario planner for VisitScotland, where he established the process of futures thinking within the organisation using a variety of techniques including economic modeling, trends analysis and scenario construction. In May 2008, Ian was appointed an Assoc. Professor of Tourism Management at Victoria University, New Zealand.
Ian has published extensively within the field of tourism futures, with articles published in leading academic journals such as Tourism Management, Journal of Travel Research and Journal of Vacation Marketing on a variety o
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