Ibtissam ABARAR is a Professor of Marketing, strategy and entrepreneurship.
She holds her PhD in Management Sciences from Bordeaux IV University in France (Strategy & Marketing). She had previously earned a Master in Management at 鈥淓cole Nationale de Commerce et de Gestion鈥� (ENCG) of Settat, and took a training program in entrepreneurship at HEC Paris.
Her research in management focuses on strategy, top management, entrepreneurship and market orientation.
Following her return to Casablanca in 2012, and in addition to her assignment as lecturer and researcher in Business Schools such as EUROMED, VATEL, ISCAE, ENCG of Settat... ; she has filled positions such as Head of the Marketing & C...
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