Personal Information
Organization / Workplace
Amsterdam Area, Netherlands Netherlands
Occupation
Brand strategist / Merkstrateeg
Industry
Advertising / Marketing / PR
Website
About
Ingmar is an innovative brand strategist. He helps brands transforming from an advertising approach ('saying') to building brands with service, innovation and customer centricity ('doing').
He has a solid strategic background and is a thought leader on building brands in the digital age.
He positions brands, develops brand propositions and creates promotional strategies. He doesn't believe in Powerpoint. He directly translates a strategy into prototypes. These prototypes can easily be shared, tested and translated into creative concepts. Other keywords: brand utility, growth-hacking, behavioural design and wow factor.
Contact Details
Tags
brand utility
ingmar de lange
social media
marketing strategy
mountview
marketing
digital marketing
internet marketing
social media 247
hyves
strategic planning
golden propeller
virtual identity
marketing innovation
marketing as a service
futurelab
ubx
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- Presentations
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