際際滷

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Building Sustainable Communities With Social Media

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Idil Cakim
Idil Cakim

際際滷s support talking points for a talk I gave at St. Francis College based on my book and work at NY Needs You.

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Building Sustainable Communities With Social Media Idil Cakim April 29, 2013
Amplifying Word of Mouth - Online Images by GregKessler.net
Principles of Online WOM Marketing Images by GregKessler.net
Networking Agents: The New Influencers A new psychograhic Can be influential offline as well Lean-forward audience Advocates & spokespeople who publish online Newsmakers
AOL Customer Service - Phone to Blog to NBC to YouTube
Hoboken411.com Changes Local Politics
Make Yourself Foundation
How to Identify and Engage Networking Agents
Rule # 1: Reach and Relevance Image by GregKessler.net
Rule # 2: Recruit Many, Speak 1:1
Rule # 3: Sharable Message Newsworthy Tells a story Challenges status quo Has clear call-to-action
Rule # 4: Its A Long-Term Relationship Share the microphone and stage Respond (FAST!) Offer value Stay in touch
Rule # 5: Measure Before, During and After Decide whats success Capture both online and offline WOM WOM is both input and outcome Account for pass-alongs Consider qualitative factors: engagement, authority
NY Needs You Case Study Situation: NY Needs You, a non-profit assisting first-generation college students with career development, needed to boost its online presence to communicate effectively with its mentors, students, applicants and donors. Solution: The NYNY team matched their social media initiatives and communications to their organizational goals. They developed an engaging editorial calendar. Following a survey of their constituents, they focused their efforts on the two channels most used by their audience: Facebook and the NYNY web site. They also identified influencers and asked them to contribute to their Facebook page. Results: Within a year, NYNY doubled the size of its Facebook and Twitter communities without spending any marketing dollars. They created a following of approximately 2,000 influencer fans. The organizations site increased its traffic to more than 132,000 visits.
Thank You! idil@infocurrents.com @idilcakim www.dotwom.com

More Related Content

Building Sustainable Communities With Social Media

  • 1. Building Sustainable Communities With Social Media Idil Cakim April 29, 2013
  • 2. Amplifying Word of Mouth - Online Images by GregKessler.net
  • 3. Principles of Online WOM Marketing Images by GregKessler.net
  • 4. Networking Agents: The New Influencers A new psychograhic Can be influential offline as well Lean-forward audience Advocates & spokespeople who publish online Newsmakers
  • 5. AOL Customer Service - Phone to Blog to NBC to YouTube
  • 8. How to Identify and Engage Networking Agents
  • 9. Rule # 1: Reach and Relevance Image by GregKessler.net
  • 10. Rule # 2: Recruit Many, Speak 1:1
  • 11. Rule # 3: Sharable Message Newsworthy Tells a story Challenges status quo Has clear call-to-action
  • 12. Rule # 4: Its A Long-Term Relationship Share the microphone and stage Respond (FAST!) Offer value Stay in touch
  • 13. Rule # 5: Measure Before, During and After Decide whats success Capture both online and offline WOM WOM is both input and outcome Account for pass-alongs Consider qualitative factors: engagement, authority
  • 14. NY Needs You Case Study Situation: NY Needs You, a non-profit assisting first-generation college students with career development, needed to boost its online presence to communicate effectively with its mentors, students, applicants and donors. Solution: The NYNY team matched their social media initiatives and communications to their organizational goals. They developed an engaging editorial calendar. Following a survey of their constituents, they focused their efforts on the two channels most used by their audience: Facebook and the NYNY web site. They also identified influencers and asked them to contribute to their Facebook page. Results: Within a year, NYNY doubled the size of its Facebook and Twitter communities without spending any marketing dollars. They created a following of approximately 2,000 influencer fans. The organizations site increased its traffic to more than 132,000 visits.

Editor's Notes

  1. WOM is the most trusted source of information. Social media amplifies this, while in-person is still the most common way well hear about news.
  2. Very simple to do in person, but hard for companies -- to see, hear and talk to customers, constituents
  3. PR nightmare
  4. Also kickstarter, indiegogo, causes